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Snapchat Ads 2 second video Views by Ad Set

This metric measures the number of times a 2-second video ad was viewed within an ad set, indicating the effectiveness of the ad in capturing and retaining viewer attention.

With Databox you can track all your metrics from various data sources in one place.

2 second video Views by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "2 second video Views by Ad Set"?
The 2-second video views by Ad Sets metric measures the number of times a video ad has been viewed for at least 2 seconds by users within a specific ad set. This metric provides insights into how well a particular ad set is performing by gauging the number of people who engaged with the video content. It helps advertisers understand the level of interest generated by their ad and provides data to optimize the ad for better performance. It also serves as an indicator of ad relevance and can help improve the overall targeting and messaging strategy for future campaigns.
Example: An e-commerce brand uses the 2 second video Views by Ad Sets metric to measure which ad sets are generating the most initial interest in their products on Snapchat, informing their creative strategy to optimize for higher conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track 2 second video Views by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track 2 second video Views by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put 2 second video Views by Ad Set on the Performance screen
  6. 6
    Get 2 second video Views by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of 2 second video Views by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track 2 second video Views by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    This metric measures the number of times a 2-second video ad was viewed within an ad set, indicating the effectiveness of the ad in capturing and retaining viewer attention.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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