Leads by Ads is a metric in SnapchatAds that measures the number of people who have shown interest in a particular product or service through the ad campaign and provided their contact information for follow-up communication.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Leads by Ads using Databox, follow these steps:
Paid Reach by Campaign measures the total number of unique users who viewed your ad at least once and were reached through paid advertising campaigns on Snapchat.
Video Plays at 25% by Campaign metric measures the number of times a video ad has been played at least 25% of its total length, across all campaigns on Snapchat, providing an insight into the engagement and effectiveness of the video ad content.
Total Frequency by Campaign is a metric that measures the average number of times a user sees an ad within a specific campaign. It helps to identify if the ad frequency is too high or too low, which could impact campaign performance and cost.
Paid Frequency by Ads is the average number of times that an ad is seen by each unique user within a specified time period, taking into account the ad's reach and impressions. It helps to measure how often an ad is shown to the same audience and can impact ad effectiveness.
eCPSU (Effective Cost Per Swipe Up) is a metric that measures the total cost of a campaign per swipe up on a Snapchat ad. It takes into account all the costs associated with the campaign and divides it by the total number of swipe ups to calculate the eCPSU.
eCPSU (Effective Cost per Swipe Up) is a SnapchatAds metric that calculates the cost of each swipe up click on an ad to determine the effectiveness and efficiency of the campaign.
The Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.
The Purchase ROAS by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads. It helps optimize ad spend for highest return.