The Cost per Lead by Ad Sets metric reflects the average cost to receive a new lead from a specific targeting group within your ad campaign on Snapchat. It helps evaluate the efficiency of your ad sets in generating leads.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Lead by Ad Set using Databox, follow these steps:
Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
The 15 Second Video Views by Ad Sets metric measures the number of times a specific ad set's 15-second video ad has been viewed in its entirety by Snapchatters within the selected timeframe.
The Video Plays at 75% by Campaign metric represents the number of times a video ad was played to at least 75% of its total length, divided by the total number of ad impressions, for a specific campaign. It helps measure the effectiveness of a video ad in capturing and retaining the audience's attention.
Leads by Campaign is a SnapchatAds metric that measures the number of user contact details collected through lead generation forms associated with a specific advertising campaign.
Story Opens by Ads is a SnapchatAds metric that measures the number of times users opened your ad in a Story. It helps you track engagement and effectiveness of your ad campaign.
Paid eCPM (effective cost per thousand impressions) is a metric used in digital advertising that measures the revenue generated from a thousand ad impressions, taking into account the ad bidding and pricing model. It helps evaluate the efficiency of ad campaigns in terms of generating revenue.
eCPSU (Effective Cost Per Swipe Up) is a metric that measures the total cost of a campaign per swipe up on a Snapchat ad. It takes into account all the costs associated with the campaign and divides it by the total number of swipe ups to calculate the eCPSU.
eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.