The Cost per Lead by Ad Sets metric reflects the average cost to receive a new lead from a specific targeting group within your ad campaign on Snapchat. It helps evaluate the efficiency of your ad sets in generating leads.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Lead by Ad Set using Databox, follow these steps:
Amount spent is a metric that shows how much money has been spent on a particular SnapchatAds campaign or ad set over a specified period of time. It is a key performance indicator (KPI) used to evaluate the overall effectiveness and cost-effectiveness of advertising efforts.
Amount spent by Ads metric is the total sum of money spent by an advertiser on their Snapchat Ads campaigns. It reflects the actual cost incurred by the advertiser and helps in monitoring the campaign's budget and ROI.
Total impressions by Campaign metric represents the total number of times ads were displayed to Snapchat users in a specific campaign. It helps to measure the overall reach and exposure of the campaign.
Paid Reach by Ads is a SnapchatAds metric that measures the number of unique users who saw your ad after paying to promote it. It is a key indicator of how effectively your ad is reaching and engaging your target audience.
The 2 second video Views metric on Snapchat Ads measures the total number of times your ad's video was viewed for at least 2 seconds or more. It's a reliable indicator of ad engagement and helps track your ad's success.
Video Completions by Campaign measures the number of times a Snapchat ad video is played to completion within the given campaign.
Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.
Cost per Ad Views by Ad Sets is the average cost incurred for one view of an ad in a particular ad set. It helps to optimize the performance of ad sets by analyzing the cost-effectiveness of each view.