Video Plays at 25% by Ads metric measures the number of times a Snap Ad video was played for at least 25% of its total duration, indicating engagement with the ad content.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Plays at 25% by Ads using Databox, follow these steps:
Paid impressions by Ad Sets metric measures the number of times an ad from a particular ad set is displayed to the target audience after the advertiser pays for it. It helps to track the effectiveness of each ad set in driving exposure and engagement for the campaign.
Total Reach by Campaign is a metric in SnapchatAds that measures the total number of unique users who have seen your ad campaigns during a specific time period.
This metric measures the number of times a 2-second video ad was viewed within an ad set, indicating the effectiveness of the ad in capturing and retaining viewer attention.
The 15 Second Video Views metric measures the number of times your video ad was viewed for at least 15 seconds or more on Snapchat.
Paid eCPM (effective cost per mille) by Ads is a metric that measures the revenue generated by a specific ad placement per thousand impressions, taking into account the total ad spend. It helps advertisers understand the profitability of their campaigns and optimize their ad placements for better performance.
Average screen time by ad sets is a metric that shows the amount of time an average Snapchat user spent watching ads within a specific ad set. This metric helps advertisers understand how engaging their ads are and how much time audiences are willing to spend watching them.
eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.
Cost per Ad Views is the cost of showing an ad to a user on Snapchat. It is calculated by dividing the total cost of the ad campaign by the number of views the ad received.