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Snapchat Ads Video Plays at 25% by Ads

Video Plays at 25% by Ads metric measures the number of times a Snap Ad video was played for at least 25% of its total duration, indicating engagement with the ad content.

With Databox you can track all your metrics from various data sources in one place.

Video Plays at 25% by Ads 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Video Plays at 25% by Ads"?
The Video Plays at 25% by Ads metric measures the number of times a video ad was played on Snapchat and at least 25% of the video was viewed by the user before either being skipped or played until the end. This metric is important because it indicates how engaging and captivating the ad content is, as users must have watched a significant portion of the video for it to be considered a view. Advertisers can use this metric to gauge the effectiveness of their ad creative in capturing and retaining viewers' attention, and to optimize their campaigns accordingly.
Example: A clothing brand creating a video ad on Snapchat can use Video Plays at 25% metric to measure how many viewers watched a quarter of their ad and optimize future campaigns to improve engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Plays at 25% by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 25% by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 25% by Ads on the Performance screen
  6. 6
    Get Video Plays at 25% by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 25% by Ads
Snapchat Ads integration with Databox Track Video Plays at 25% by Ads from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Video Plays at 25% by Ads metric measures the number of times a Snap Ad video was played for at least 25% of its total duration, indicating engagement with the ad content.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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