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Snapchat Ads
Video Plays at 25% by Ads
Video Plays at 25% by Ads metric measures the number of times a Snap Ad video was played for at least 25% of its total duration, indicating engagement with the ad content.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Video Plays at 25% by Ads"?
The Video Plays at 25% by Ads metric measures the number of times a video ad was played on Snapchat and at least 25% of the video was viewed by the user before either being skipped or played until the end. This metric is important because it indicates how engaging and captivating the ad content is, as users must have watched a significant portion of the video for it to be considered a view. Advertisers can use this metric to gauge the effectiveness of their ad creative in capturing and retaining viewers' attention, and to optimize their campaigns accordingly.
Example: A clothing brand creating a video ad on Snapchat can use Video Plays at 25% metric to measure how many viewers watched a quarter of their ad and optimize future campaigns to improve engagement.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Video Plays at 25% by Ads in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Plays at 25% by Ads using Databox, follow these steps:
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1Connect Snapchat Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Video Plays at 25% by Ads on the Performance screen
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6Get Video Plays at 25% by Ads performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Video Plays at 25% by Ads
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionVideo Plays at 25% by Ads metric measures the number of times a Snap Ad video was played for at least 25% of its total duration, indicating engagement with the ad content.
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CategoryAdvertising
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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Cost per Ad Clicks
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Purchase ROAS (Return on Ad Spend)
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