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Snapchat Ads
Story Opens by Ads
Story Opens by Ads is a SnapchatAds metric that measures the number of times users opened your ad in a Story. It helps you track engagement and effectiveness of your ad campaign.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Story Opens by Ads"?
The Story Opens by Ads metric measures the number of times a user has opened a story that includes an ad. It is a key metric for Snapchat advertisers as it gives insight into the effectiveness of their ad campaign in capturing the attention of the target audience. If the number of Story Opens by Ads is high, then it indicates that the advertisers have successfully managed to pique the interest of the audience and encourage them to engage with the content. This metric is crucial for evaluating the ROI of Snapchat ad campaigns and for optimizing future campaigns to increase engagement and conversions.
Example: A cosmetics brand can use Story Opens by Ads to measure how many users viewed their ad promoting a new lipstick shade and subsequently opened their brand's story to learn more about their products.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Story Opens by Ads in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Story Opens by Ads using Databox, follow these steps:
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1Connect Snapchat Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Story Opens by Ads on the Performance screen
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6Get Story Opens by Ads performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Story Opens by Ads
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionStory Opens by Ads is a SnapchatAds metric that measures the number of times users opened your ad in a Story. It helps you track engagement and effectiveness of your ad campaign.
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CategoryAdvertising
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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