Story Opens by Ads is a SnapchatAds metric that measures the number of times users opened your ad in a Story. It helps you track engagement and effectiveness of your ad campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Story Opens by Ads using Databox, follow these steps:
Total impressions by Ads metric is the total number of times an ad was viewed by users on Snapchat. It includes both unique and repeat views and helps advertisers measure the reach and visibility of their ad campaigns.
Video Completions by Ad Sets is a metric that measures the number of times a video ad was watched in its entirety within a specific ad set on Snapchat, indicating how many users engaged with the ad and consumed its entire message.
Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
Total CPM by Ads is a metric that measures the total cost per 1,000 impressions for an ad campaign on Snapchat. It takes into account all costs associated with the campaign, including ad spend and platform fees.
Cost per Story Open by Campaign measures the average cost a brand incurs for each person who opens and views their Snapchat story ad, providing insights into the ad's effectiveness and value for money.
Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.
The Purchase ROAS by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads. It helps optimize ad spend for highest return.