Cost per Story Open by Ad Sets is a metric that calculates the cost of each time a user opens and views a story ad within a specific ad set on Snapchat.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Story Open by Ad Set using Databox, follow these steps:
Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.
Percentage of ad impressions swiped up on (Total Avg.) split up by Ads sets.
The Video Plays at 50% by Campaign metric measures the number of times a Snapchat ad video was played at least halfway through, divided by the total number of times the video was played, for a specific ad campaign.
The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
The Story Opens by Campaign metric measures the number of times users have opened and viewed a particular advertising campaign's story.
Paid eCPM by Campaign is a metric used to measure the total earnings of a Snapchat Ads campaign, divided by the total number of impressions. It helps in evaluating the effectiveness of ad campaigns in generating revenue, and helps in determining which campaigns provide the highest monetization potential.
Cost per Ad Views is the cost of showing an ad to a user on Snapchat. It is calculated by dividing the total cost of the ad campaign by the number of views the ad received.
The Cost per Ad View metric measures the average cost of each view of a Snapchat ad. It reflects the cost advertisers pay for each time their ad is viewed by a user.