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Snapchat Ads Cost per Story Open by Ad Set

Cost per Story Open by Ad Sets is a metric that calculates the cost of each time a user opens and views a story ad within a specific ad set on Snapchat.

With Databox you can track all your metrics from various data sources in one place.

Cost per Story Open by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Story Open by Ad Set"?
The Cost per Story Open by Ad Sets metric in SnapchatAds represents the amount of money an advertiser has spent for each time a user has opened their sponsored story. This metric is calculated by dividing the total cost of running an ad set by the number of times users have opened the story. The lower the cost per story open, the more efficient the ad set is in getting users to open and engage with the sponsored story. By tracking this metric, advertisers can optimize their ad sets to maximize story opens and increase overall campaign performance.
Example: A cosmetics brand uses the Cost per Story Open by Ad Sets metric to compare the effectiveness of ads targeting different age groups and genders. The ad set targeting women aged 18-24 showed a lower cost per story open than the ad set targeting men aged 25-34, indicating a higher engagement rate among the former.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Story Open by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Story Open by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Story Open by Ad Set on the Performance screen
  6. 6
    Get Cost per Story Open by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Story Open by Ad Set
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Story Open by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Cost per Story Open by Ad Sets is a metric that calculates the cost of each time a user opens and views a story ad within a specific ad set on Snapchat.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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