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Snapchat Ads
Cost per Story Open by Ad Set
Cost per Story Open by Ad Sets is a metric that calculates the cost of each time a user opens and views a story ad within a specific ad set on Snapchat.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Cost per Story Open by Ad Set"?
The Cost per Story Open by Ad Sets metric in SnapchatAds represents the amount of money an advertiser has spent for each time a user has opened their sponsored story. This metric is calculated by dividing the total cost of running an ad set by the number of times users have opened the story. The lower the cost per story open, the more efficient the ad set is in getting users to open and engage with the sponsored story. By tracking this metric, advertisers can optimize their ad sets to maximize story opens and increase overall campaign performance.
Example: A cosmetics brand uses the Cost per Story Open by Ad Sets metric to compare the effectiveness of ads targeting different age groups and genders. The ad set targeting women aged 18-24 showed a lower cost per story open than the ad set targeting men aged 25-34, indicating a higher engagement rate among the former.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Cost per Story Open by Ad Set in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Story Open by Ad Set using Databox, follow these steps:
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1Connect Snapchat Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Cost per Story Open by Ad Set on the Performance screen
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6Get Cost per Story Open by Ad Set performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Cost per Story Open by Ad Set
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionCost per Story Open by Ad Sets is a metric that calculates the cost of each time a user opens and views a story ad within a specific ad set on Snapchat.
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CategoryAdvertising
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsYes
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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