The Amount Spent by Campaign metric represents the total cost incurred for a specific campaign on SnapchatAds. It reflects how much money has been spent on ad placements, targeting, and other campaign-related expenses. This metric helps advertisers track the return on investment (ROI) for their campaigns by comparing the cost incurred to the revenue generated.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Amount Spent by Campaign using Databox, follow these steps:
This metric measures the number of times a 15-second video ad has been viewed on Snapchat, indicating potential engagement and brand message exposure within a short time period.
Video Plays at 75% is a Snapchat Ads metric that measures the number of times a video ad was played until the viewer reached 75% of the total video length. It helps advertisers understand the engagement level of their audience and the effectiveness of their video content.
The Video Plays at 75% by Campaign metric represents the number of times a video ad was played to at least 75% of its total length, divided by the total number of ad impressions, for a specific campaign. It helps measure the effectiveness of a video ad in capturing and retaining the audience's attention.
Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.
Average Screen Time by Ads is a metric that measures the amount of time users spend on a screen before and after an ad is displayed on Snapchat. It helps advertisers evaluate the effectiveness of their ads in capturing and retaining the user's attention.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
Cost per Lead by Campaign is a metric used in SnapchatAds that calculates the cost spent on acquiring a single lead from a specific campaign. It helps in measuring the effectiveness of the campaign and determining the ROI.
Cost per Ad Clicks by Ad Sets is a metric that calculates the average cost a business pays for each click on their Snapchat ad, grouped by the different ad sets they have created.