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Snapchat Ads Video Plays at 75%

Video Plays at 75% is a Snapchat Ads metric that measures the number of times a video ad was played until the viewer reached 75% of the total video length. It helps advertisers understand the engagement level of their audience and the effectiveness of their video content.

With Databox you can track all your metrics from various data sources in one place.

Video Plays at 75% 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Plays at 75%"?
The Video Plays at 75% metric is a measurement used in SnapchatAds to determine how engaged viewers are with your video ad. It represents the percentage of times your video ad was played at least 75% of the way through out of all the times the ad was played. This metric indicates how captivating your ad is and how likely it is to hold the viewer's attention until the end. A high Video Plays at 75% metric suggests that your ad is resonating with your target audience, while a low metric may indicate that you need to make some adjustments to your video content or targeting.
Example: A sports brand can use the Video Plays at 75% metric to track how many people watch 75% of their ad promoting their new football shoes.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Video Plays at 75% in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 75% using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 75% on the Performance screen
  6. 6
    Get Video Plays at 75% performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 75%
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Plays at 75% from Snapchat Ads in Databox GET STARTED

General

  • Description
    Video Plays at 75% is a Snapchat Ads metric that measures the number of times a video ad was played until the viewer reached 75% of the total video length. It helps advertisers understand the engagement level of their audience and the effectiveness of their video content.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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