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Snapchat Ads Video Plays at 75%

Video Plays at 75% is a Snapchat Ads metric that measures the number of times a video ad was played until the viewer reached 75% of the total video length. It helps advertisers understand the engagement level of their audience and the effectiveness of their video content.

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Video Plays at 75% 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Video Plays at 75%"?
The Video Plays at 75% metric is a measurement used in SnapchatAds to determine how engaged viewers are with your video ad. It represents the percentage of times your video ad was played at least 75% of the way through out of all the times the ad was played. This metric indicates how captivating your ad is and how likely it is to hold the viewer's attention until the end. A high Video Plays at 75% metric suggests that your ad is resonating with your target audience, while a low metric may indicate that you need to make some adjustments to your video content or targeting.
Example: A sports brand can use the Video Plays at 75% metric to track how many people watch 75% of their ad promoting their new football shoes.

Visualizations

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    Used to show a simple Metric or to draw attention to one key number.

How to track Video Plays at 75% in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 75% using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 75% on the Performance screen
  6. 6
    Get Video Plays at 75% performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 75%
Snapchat Ads integration with Databox Track Video Plays at 75% from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Video Plays at 75% is a Snapchat Ads metric that measures the number of times a video ad was played until the viewer reached 75% of the total video length. It helps advertisers understand the engagement level of their audience and the effectiveness of their video content.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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