Paid Reach by Campaign measures the total number of unique users who viewed your ad at least once and were reached through paid advertising campaigns on Snapchat.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Reach by Campaign using Databox, follow these steps:
The 2 second video Views by Campaign metric on SnapchatAds measures the total number of times a video ad was viewed for at least 2 seconds, providing insight on the effectiveness of a particular campaign.
Video Plays at 25% by Campaign metric measures the number of times a video ad has been played at least 25% of its total length, across all campaigns on Snapchat, providing an insight into the engagement and effectiveness of the video ad content.
Leads by Campaign is a SnapchatAds metric that measures the number of user contact details collected through lead generation forms associated with a specific advertising campaign.
Total Frequency by Ads is a SnapchatAds metric that measures the average number of times a specific ad has been seen by a user, taking into account the total number of times the ad has been served to all users. It helps assess the reach and effectiveness of an ad campaign.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
Cost per lead (CPL) is a metric that measures the cost an advertiser pays for acquiring a new lead, typically calculated by dividing the total cost of a campaign by the number of leads generated.
Cost per Story Open by Ads (CPSO) is a metric that measures the cost incurred by an advertiser for each time their ad-supported Story is opened by a Snapchat user. It helps in analyzing the effectiveness of the ad campaign and optimizing it accordingly.
The Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.