Cost per Story Open is the cost incurred each time a user opens and views a Snapchat story ad. It is a measure of the efficiency of Snapchat ads in driving user engagement.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Story Open using Databox, follow these steps:
Percentage of ad impressions swiped up on (Total Avg.) split up by Ads sets.
Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
Video Plays at 75% is a Snapchat Ads metric that measures the number of times a video ad was played until the viewer reached 75% of the total video length. It helps advertisers understand the engagement level of their audience and the effectiveness of their video content.
Video Plays at 75% is a SnapchatAds metric that measures the number of times your video ad was played at least 75% of the way through by users. This metric helps you assess the engagement and impact of your video ads and optimize your ad strategy accordingly.
Story Opens by Ads is a SnapchatAds metric that measures the number of times users opened your ad in a Story. It helps you track engagement and effectiveness of your ad campaign.
Cost per lead (CPL) is a metric that measures the cost an advertiser pays for acquiring a new lead, typically calculated by dividing the total cost of a campaign by the number of leads generated.
The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.
Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.