DataboxDatabox Databox

Snapchat Ads Cost per Story Open

Cost per Story Open is the cost incurred each time a user opens and views a Snapchat story ad. It is a measure of the efficiency of Snapchat ads in driving user engagement.

With Databox you can track all your metrics from various data sources in one place.

Cost per Story Open 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Story Open"?
The Cost per Story Open metric represents the amount of money spent to get one person to open a Snapchat Story. This metric is an important indicator of the effectiveness of Snapchat ads, as a high cost per Story Open may suggest that the ad is not resonating well with the intended target audience. Advertisers can use this metric to optimize their ad campaigns and adjust audience targeting, creative content, or bidding strategies to improve their ad performance and reduce their cost per Story Open.
Example: A beauty brand can use Cost per Story Open to determine the effectiveness of their Snapchat campaign targeting users who have shown interest in cosmetics, by comparing the cost of running campaigns and the number of users that opened and viewed their Snapchat story.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Cost per Story Open in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Story Open using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Story Open on the Performance screen
  6. 6
    Get Cost per Story Open performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Story Open
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Snapchat Ads integration with Databox Track Cost per Story Open from Snapchat Ads in Databox GET STARTED

General

  • Description
    Cost per Story Open is the cost incurred each time a user opens and views a Snapchat story ad. It is a measure of the efficiency of Snapchat ads in driving user engagement.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

Related Metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview