Cost per lead (CPL) is a metric that measures the cost an advertiser pays for acquiring a new lead, typically calculated by dividing the total cost of a campaign by the number of leads generated.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Lead using Databox, follow these steps:
The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
Video Plays at 25% by Campaign metric measures the number of times a video ad has been played at least 25% of its total length, across all campaigns on Snapchat, providing an insight into the engagement and effectiveness of the video ad content.
Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
Average Screen Time is a measure of the amount of time a user spends on a particular platform or device. It provides insights into user engagement and activity levels, which can inform marketing strategies.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
Cost per Lead by Campaign is a metric used in SnapchatAds that calculates the cost spent on acquiring a single lead from a specific campaign. It helps in measuring the effectiveness of the campaign and determining the ROI.
Cost per Ad Views is the cost of showing an ad to a user on Snapchat. It is calculated by dividing the total cost of the ad campaign by the number of views the ad received.