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Snapchat Ads Cost per Lead

Cost per lead (CPL) is a metric that measures the cost an advertiser pays for acquiring a new lead, typically calculated by dividing the total cost of a campaign by the number of leads generated.

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Cost per Lead 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Lead"?
Cost per lead (CPL) is a metric that measures the cost of each individual lead generated through a specific advertising campaign or marketing effort. It is calculated by dividing the total cost of the campaign by the total number of leads generated. CPL helps marketers understand the effectiveness and efficiency of their campaigns, providing insights into the cost of each new potential customer acquired. A lower CPL indicates a more cost-effective campaign, while a high CPL suggests that the campaign needs to be optimized or improved.
Example: A cosmetics company wants to see how many people sign up for their new makeup tutorial program through their ad campaign on Snapchat. They use the Cost per Lead metric to track how much it costs them to acquire a new lead for the program.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Cost per Lead in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Lead using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Lead on the Performance screen
  6. 6
    Get Cost per Lead performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Lead
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Snapchat Ads integration with Databox Track Cost per Lead from Snapchat Ads in Databox GET STARTED

General

  • Description
    Cost per lead (CPL) is a metric that measures the cost an advertiser pays for acquiring a new lead, typically calculated by dividing the total cost of a campaign by the number of leads generated.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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