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Snapchat Ads Video Plays at 50% by Campaign

The Video Plays at 50% by Campaign metric measures the number of times a Snapchat ad video was played at least halfway through, divided by the total number of times the video was played, for a specific ad campaign.

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Video Plays at 50% by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Plays at 50% by Campaign"?
Video Plays at 50% by Campaign is a metric used in SnapchatAds that measures the number of times a video ad has been played on Snapchat up to the point where it has reached the 50% mark. This metric provides insight into the engagement level of the audience watching the ad and helps advertisers understand how engaging their video content is. By tracking this metric by campaign, advertisers can identify which campaigns are resonating the most with their audience and optimize their future ad campaigns accordingly. Additionally, this metric can help advertisers determine the most effective placement and targeting strategies for their video ads.
Example: A clothing brand wants to increase brand awareness on Snapchat. They run a video ad campaign and use the Video Plays at 50% by Campaign metric to measure the success of their ads. They find that their campaign is successful as a high percentage of viewers are watching at least 50% of the video.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Plays at 50% by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 50% by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 50% by Campaign on the Performance screen
  6. 6
    Get Video Plays at 50% by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 50% by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Plays at 50% by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Video Plays at 50% by Campaign metric measures the number of times a Snapchat ad video was played at least halfway through, divided by the total number of times the video was played, for a specific ad campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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