Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Impressions by Ad Set using Databox, follow these steps:
The Paid Impressions by Campaign metric measures the total number of times your paid ads were shown to your target audience for a particular campaign on Snapchat.
The 15 Second Video Views metric measures the number of times your video ad was viewed for at least 15 seconds or more on Snapchat.
Video Plays at 75% is a SnapchatAds metric that measures the number of times your video ad was played at least 75% of the way through by users. This metric helps you assess the engagement and impact of your video ads and optimize your ad strategy accordingly.
The Video Plays at 25% metric measures the number of times a Snap Ads video has been played at least 25% of the way through, indicating engagement with the content.
Leads by Campaign is a SnapchatAds metric that measures the number of user contact details collected through lead generation forms associated with a specific advertising campaign.
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
Cost per Ad Clicks (CPC) is a measure of how much an advertiser pays for each click on their ad. It is calculated by dividing the total amount spent on the ad by the number of clicks received. The goal is to minimize CPC while maximizing clicks to maximize ROI.
The Cost per Ad View metric measures the average cost of each view of a Snapchat ad. It reflects the cost advertisers pay for each time their ad is viewed by a user.