Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Impressions by Ad Set using Databox, follow these steps:
"Paid Reach by Ad Sets" measures the number of unique Snapchat users who have seen an ad within a specific ad set, as a result of paid promotion.
This metric measures the number of times a 2-second video ad was viewed within an ad set, indicating the effectiveness of the ad in capturing and retaining viewer attention.
Video Plays at 50% is a metric that measures the number of times a video ad has been played up to the halfway mark of its total duration. It helps advertisers understand the success and engagement rate of their video ad.
The Story Opens by Campaign metric measures the number of times users have opened and viewed a particular advertising campaign's story.
Total Frequency by Campaign is a metric that measures the average number of times a user sees an ad within a specific campaign. It helps to identify if the ad frequency is too high or too low, which could impact campaign performance and cost.
Paid eCPM (effective cost per mille) by Ads is a metric that measures the revenue generated by a specific ad placement per thousand impressions, taking into account the total ad spend. It helps advertisers understand the profitability of their campaigns and optimize their ad placements for better performance.
Cost per Ad Views by Ad Sets is the average cost incurred for one view of an ad in a particular ad set. It helps to optimize the performance of ad sets by analyzing the cost-effectiveness of each view.
Cost per Story Open is the cost incurred each time a user opens and views a Snapchat story ad. It is a measure of the efficiency of Snapchat ads in driving user engagement.