Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Impressions by Ad Set using Databox, follow these steps:
Paid impressions refers to the number of times an ad was displayed to Snapchat users, who were targeted based on demographic, interest, and behavior data. It is a key metric for assessing the reach and effectiveness of a paid advertising campaign on Snapchat.
Swipe Up Rate by Ads is a metric that measures the percentage of Snapchat users who swipe up on your ad. It tells you how effective your ad is in capturing user attention and driving them to take action. A higher Swipe Up Rate indicates a better performing ad.
Paid Reach by Ads is a SnapchatAds metric that measures the number of unique users who saw your ad after paying to promote it. It is a key indicator of how effectively your ad is reaching and engaging your target audience.
The 2 second video Views metric on Snapchat Ads measures the total number of times your ad's video was viewed for at least 2 seconds or more. It's a reliable indicator of ad engagement and helps track your ad's success.
Story Opens by Ads is a SnapchatAds metric that measures the number of times users opened your ad in a Story. It helps you track engagement and effectiveness of your ad campaign.
Total Frequency by Campaign is a metric that measures the average number of times a user sees an ad within a specific campaign. It helps to identify if the ad frequency is too high or too low, which could impact campaign performance and cost.
Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
Cost per Story Open by Ad Sets is a metric that calculates the cost of each time a user opens and views a story ad within a specific ad set on Snapchat.