Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Impressions by Ad Set using Databox, follow these steps:
Amount spent by Ads metric is the total sum of money spent by an advertiser on their Snapchat Ads campaigns. It reflects the actual cost incurred by the advertiser and helps in monitoring the campaign's budget and ROI.
Total impressions by Ads metric is the total number of times an ad was viewed by users on Snapchat. It includes both unique and repeat views and helps advertisers measure the reach and visibility of their ad campaigns.
The 2 second video Views by Campaign metric on SnapchatAds measures the total number of times a video ad was viewed for at least 2 seconds, providing insight on the effectiveness of a particular campaign.
Total Frequency by Ads is a SnapchatAds metric that measures the average number of times a specific ad has been seen by a user, taking into account the total number of times the ad has been served to all users. It helps assess the reach and effectiveness of an ad campaign.
Average Screen Time is a measure of the amount of time a user spends on a particular platform or device. It provides insights into user engagement and activity levels, which can inform marketing strategies.
eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.
The Cost per Lead by Ad Sets metric reflects the average cost to receive a new lead from a specific targeting group within your ad campaign on Snapchat. It helps evaluate the efficiency of your ad sets in generating leads.
Cost per Story Open is the cost incurred each time a user opens and views a Snapchat story ad. It is a measure of the efficiency of Snapchat ads in driving user engagement.