Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Frequency by Ad Set using Databox, follow these steps:
Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.
Swipe Up Rate is a metric that measures the percentage of viewers who swipe up on a Snapchat ad and visit the advertiser's website or landing page. It helps advertisers evaluate the effectiveness of their ad and optimize their campaign for better engagement and conversions.
Paid Reach by Campaign measures the total number of unique users who viewed your ad at least once and were reached through paid advertising campaigns on Snapchat.
The 15 Second Video Views metric measures the number of times your video ad was viewed for at least 15 seconds or more on Snapchat.
The Video Plays at 75% by Ad Sets metric tracks the number of times a video ad has been played at least 75% of its total length, segmented by ad sets. It shows the effectiveness of the ad in captivating the audience's attention and generating high engagement rates.
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
Average Screen Time by Ads is a metric that measures the amount of time users spend on a screen before and after an ad is displayed on Snapchat. It helps advertisers evaluate the effectiveness of their ads in capturing and retaining the user's attention.
The Cost per Ad Views by Campaign metric measures the total cost of an ad campaign divided by the total number of ad views generated by the campaign, providing insights on the efficiency of the campaign's ad spend towards driving views.