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Snapchat Ads Paid Frequency by Ad Set

Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.

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Paid Frequency by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid Frequency by Ad Set"?
Paid frequency by ad sets is a metric that shows how many times an ad set was seen by the same user in a given period, and how much was spent on those impressions. It's an important metric because it helps advertisers understand how many times they're reaching the same audience, which can impact ad fatigue and overall cost-effectiveness. By analyzing this metric, advertisers can adjust targeting and frequency to maintain user engagement and optimize their ad spend.
Example: Paid Frequency by Ad Sets can help identify which ad sets are overexposing your audience on Snapchat, allowing you to optimize your frequency caps and avoid ad fatigue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid Frequency by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid Frequency by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid Frequency by Ad Set on the Performance screen
  6. 6
    Get Paid Frequency by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid Frequency by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Paid Frequency by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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