Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
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Used to show comparisons between values.
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To track Paid Frequency by Ad Set using Databox, follow these steps:
Amount spent by Ads metric is the total sum of money spent by an advertiser on their Snapchat Ads campaigns. It reflects the actual cost incurred by the advertiser and helps in monitoring the campaign's budget and ROI.
Total impressions by Ads metric is the total number of times an ad was viewed by users on Snapchat. It includes both unique and repeat views and helps advertisers measure the reach and visibility of their ad campaigns.
The 2 second video Views metric on Snapchat Ads measures the total number of times your ad's video was viewed for at least 2 seconds or more. It's a reliable indicator of ad engagement and helps track your ad's success.
The Video Plays at 50% by Campaign metric measures the number of times a Snapchat ad video was played at least halfway through, divided by the total number of times the video was played, for a specific ad campaign.
Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.
eCPSU (Effective Cost per Swipe Up) is a SnapchatAds metric that calculates the cost of each swipe up click on an ad to determine the effectiveness and efficiency of the campaign.
Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.
Cost per Story Open by Ad Sets is a metric that calculates the cost of each time a user opens and views a story ad within a specific ad set on Snapchat.