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Snapchat Ads Average Screen Time by Campaign

The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.

With Databox you can track all your metrics from various data sources in one place.

Average Screen Time by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Screen Time by Campaign"?
The Average Screen Time by Campaign metric measures the amount of time on average that users spend viewing a Snapchat ad campaign. This metric helps advertisers to understand how engaging their ads are and how likely users are to watch them to completion. By analyzing this metric, advertisers can optimize their ad content and placement to increase engagement and drive results. A higher average screen time indicates a more effective ad campaign while a lower average screen time may indicate that the ad needs to be reviewed and optimized.
Example: Campaign A's Average Screen Time is longer than Campaign B's. This indicates that Campaign A has more engaged users who spend more time interacting with the ad content than Campaign B's users.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Screen Time by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Screen Time by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Screen Time by Campaign on the Performance screen
  6. 6
    Get Average Screen Time by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Screen Time by Campaign
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Average Screen Time by Campaign from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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