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Snapchat Ads Average Screen Time by Campaign

The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.

With Databox you can track all your metrics from various data sources in one place.

Average Screen Time by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Screen Time by Campaign"?
The Average Screen Time by Campaign metric measures the amount of time on average that users spend viewing a Snapchat ad campaign. This metric helps advertisers to understand how engaging their ads are and how likely users are to watch them to completion. By analyzing this metric, advertisers can optimize their ad content and placement to increase engagement and drive results. A higher average screen time indicates a more effective ad campaign while a lower average screen time may indicate that the ad needs to be reviewed and optimized.
Example: Campaign A's Average Screen Time is longer than Campaign B's. This indicates that Campaign A has more engaged users who spend more time interacting with the ad content than Campaign B's users.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Screen Time by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Screen Time by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Screen Time by Campaign on the Performance screen
  6. 6
    Get Average Screen Time by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Screen Time by Campaign
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Average Screen Time by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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