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Snapchat Ads Video Completions by Ad Set

Video Completions by Ad Sets is a metric that measures the number of times a video ad was watched in its entirety within a specific ad set on Snapchat, indicating how many users engaged with the ad and consumed its entire message.

With Databox you can track all your metrics from various data sources in one place.

Video Completions by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Completions by Ad Set"?
The Video Completions by Ad Sets metric measures the total number of times that a video ad is played to completion for a particular ad set. This metric gives insight into the effectiveness of the ad in terms of engagement and messaging, as well as the audience's level of interest in the content. It can be used to optimize ad targeting and creative strategy, as well as to gauge campaign performance against key performance indicators. Effective use of this metric can lead to improved ROI and higher engagement rates for your video ads on Snapchat.
Example: Ad Set A had a Video Completion metric of 75%, while Ad Set B had only 25%. Advertiser X used this data to optimize their budget towards Ad Set A and achieved a higher ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Completions by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Completions by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Completions by Ad Set on the Performance screen
  6. 6
    Get Video Completions by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Completions by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Completions by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Video Completions by Ad Sets is a metric that measures the number of times a video ad was watched in its entirety within a specific ad set on Snapchat, indicating how many users engaged with the ad and consumed its entire message.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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