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Snapchat Ads Video Completions by Ad Set

Video Completions by Ad Sets is a metric that measures the number of times a video ad was watched in its entirety within a specific ad set on Snapchat, indicating how many users engaged with the ad and consumed its entire message.

With Databox you can track all your metrics from various data sources in one place.

Video Completions by Ad Set 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Video Completions by Ad Set"?
The Video Completions by Ad Sets metric measures the total number of times that a video ad is played to completion for a particular ad set. This metric gives insight into the effectiveness of the ad in terms of engagement and messaging, as well as the audience's level of interest in the content. It can be used to optimize ad targeting and creative strategy, as well as to gauge campaign performance against key performance indicators. Effective use of this metric can lead to improved ROI and higher engagement rates for your video ads on Snapchat.
Example: Ad Set A had a Video Completion metric of 75%, while Ad Set B had only 25%. Advertiser X used this data to optimize their budget towards Ad Set A and achieved a higher ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Completions by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Completions by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Completions by Ad Set on the Performance screen
  6. 6
    Get Video Completions by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Completions by Ad Set
Snapchat Ads integration with Databox Track Video Completions by Ad Set from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Video Completions by Ad Sets is a metric that measures the number of times a video ad was watched in its entirety within a specific ad set on Snapchat, indicating how many users engaged with the ad and consumed its entire message.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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