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Snapchat Ads Total Frequency by Campaign

Total Frequency by Campaign is a metric that measures the average number of times a user sees an ad within a specific campaign. It helps to identify if the ad frequency is too high or too low, which could impact campaign performance and cost.

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Total Frequency by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Frequency by Campaign"?
Total Frequency by Campaign metric is a measure of how many times a specific campaign's ad has been viewed by the same user. It calculates the average number of times an ad has been seen by a single user that falls within the campaign's target audience. It helps advertisers to track the effectiveness of their campaign by identifying if their ads are being overexposed or underexposed to their audience. It provides insights into the optimal frequency required to achieve the campaign's goals and reach its audience without annoying them with repetitive ads.
Example: The Total Frequency by Campaign metric can be used to determine the average number of times a Snapchat Ad was shown to a unique user within a particular campaign, ensuring optimal audience reach and ad performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Frequency by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Frequency by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Frequency by Campaign on the Performance screen
  6. 6
    Get Total Frequency by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Frequency by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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General

  • Description
    Total Frequency by Campaign is a metric that measures the average number of times a user sees an ad within a specific campaign. It helps to identify if the ad frequency is too high or too low, which could impact campaign performance and cost.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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