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Snapchat Ads Cost per Ad Clicks by Campaign

The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.

With Databox you can track all your metrics from various data sources in one place.

Cost per Ad Clicks by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost per Ad Clicks by Campaign"?
The Cost per Ad Clicks by Campaign metric in SnapchatAds helps advertisers assess the efficiency of their campaigns by calculating the average cost incurred for every click received on their ads. This metric takes into account the total cost of the campaign and the total number of clicks generated by the campaign. Advertisers can use this metric to measure the effectiveness of their campaigns and make data-driven decisions about future campaigns. A lower CPC indicates a more cost-effective campaign.
Example: A shoe brand used the Cost per Ad Clicks by Campaign metric to optimize their SnapchatAds campaigns and found that their sponsored Story ad generated the most clicks at the lowest cost, leading to increased website traffic and sales.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Ad Clicks by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Ad Clicks by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Ad Clicks by Campaign on the Performance screen
  6. 6
    Get Cost per Ad Clicks by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Ad Clicks by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Ad Clicks by Campaign from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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