The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Ad Clicks by Campaign using Databox, follow these steps:
The Paid Impressions by Campaign metric measures the total number of times your paid ads were shown to your target audience for a particular campaign on Snapchat.
The 2 second video Views by Ads metric measures the number of times a video ad was viewed for at least 2 seconds on Snapchat. It helps advertisers understand the effectiveness of their ad in capturing user attention.
The Video Plays at 75% by Ad Sets metric tracks the number of times a video ad has been played at least 75% of its total length, segmented by ad sets. It shows the effectiveness of the ad in captivating the audience's attention and generating high engagement rates.
Leads by Campaign is a SnapchatAds metric that measures the number of user contact details collected through lead generation forms associated with a specific advertising campaign.
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.
eCPSU (Effective Cost Per Swipe Up) is a metric that measures the total cost of a campaign per swipe up on a Snapchat ad. It takes into account all the costs associated with the campaign and divides it by the total number of swipe ups to calculate the eCPSU.
Cost per Lead by Campaign is a metric used in SnapchatAds that calculates the cost spent on acquiring a single lead from a specific campaign. It helps in measuring the effectiveness of the campaign and determining the ROI.