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Snapchat Ads Cost per Ad Clicks by Campaign

The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.

With Databox you can track all your metrics from various data sources in one place.

Cost per Ad Clicks by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Ad Clicks by Campaign"?
The Cost per Ad Clicks by Campaign metric in SnapchatAds helps advertisers assess the efficiency of their campaigns by calculating the average cost incurred for every click received on their ads. This metric takes into account the total cost of the campaign and the total number of clicks generated by the campaign. Advertisers can use this metric to measure the effectiveness of their campaigns and make data-driven decisions about future campaigns. A lower CPC indicates a more cost-effective campaign.
Example: A shoe brand used the Cost per Ad Clicks by Campaign metric to optimize their SnapchatAds campaigns and found that their sponsored Story ad generated the most clicks at the lowest cost, leading to increased website traffic and sales.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Ad Clicks by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Ad Clicks by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Ad Clicks by Campaign on the Performance screen
  6. 6
    Get Cost per Ad Clicks by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Ad Clicks by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Ad Clicks by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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