The 15 Second Video Views metric measures the number of times your video ad was viewed for at least 15 seconds or more on Snapchat.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track 15 Second Video Views using Databox, follow these steps:
Total impressions by Campaign metric represents the total number of times ads were displayed to Snapchat users in a specific campaign. It helps to measure the overall reach and exposure of the campaign.
Paid Reach by Campaign measures the total number of unique users who viewed your ad at least once and were reached through paid advertising campaigns on Snapchat.
Video Completions by Campaign measures the number of times a Snapchat ad video is played to completion within the given campaign.
Video Completions by Ads is a metric that measures the number of times a user watches a video ad in its entirety. It helps to understand engagement and effectiveness of video ads.
Video Plays at 75% is a Snapchat Ads metric that measures the number of times a video ad was played until the viewer reached 75% of the total video length. It helps advertisers understand the engagement level of their audience and the effectiveness of their video content.
Story Opens measures the number of times users have viewed your Snapchat Story. It's an important metric to track engagement and measure the effectiveness of your ad campaign.
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.