Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total CPM by Campaign using Databox, follow these steps:
The Swipe Up Rate by Ad Sets measures the percentage of users who swipe up on an ad in relation to the total impressions served by that ad set. It's a key metric to measure the effectiveness of a campaign's call-to-action on Snapchat.
The 2 second video Views metric on Snapchat Ads measures the total number of times your ad's video was viewed for at least 2 seconds or more. It's a reliable indicator of ad engagement and helps track your ad's success.
This metric measures the number of times a 15-second video ad has been viewed on Snapchat, indicating potential engagement and brand message exposure within a short time period.
Video Completions by Ad Sets is a metric that measures the number of times a video ad was watched in its entirety within a specific ad set on Snapchat, indicating how many users engaged with the ad and consumed its entire message.
Story Opens by Ads is a SnapchatAds metric that measures the number of times users opened your ad in a Story. It helps you track engagement and effectiveness of your ad campaign.
Paid Frequency by Ads is the average number of times that an ad is seen by each unique user within a specified time period, taking into account the ad's reach and impressions. It helps to measure how often an ad is shown to the same audience and can impact ad effectiveness.
Total CPM by Ads is a metric that measures the total cost per 1,000 impressions for an ad campaign on Snapchat. It takes into account all costs associated with the campaign, including ad spend and platform fees.
The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.