DataboxDatabox Databox

Snapchat Ads Cost per Story Open by Campaign

Cost per Story Open by Campaign measures the average cost a brand incurs for each person who opens and views their Snapchat story ad, providing insights into the ad's effectiveness and value for money.

With Databox you can track all your metrics from various data sources in one place.

Cost per Story Open by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost per Story Open by Campaign"?
Cost per Story Open by Campaign is a SnapchatAds metric that measures the average cost incurred for each time a user opens a sponsored story on the platform. It helps advertisers and marketers evaluate the effectiveness of their campaigns and determine the ROI on their advertising spend. It takes into account the total cost of the campaign and the number of times its sponsored stories were opened, giving advertisers a clear insight into the cost-efficiency of their ad campaigns. It is useful in identifying which campaigns are generating more engagement and responses from the target audience, and adjusting ad budgets accordingly.
Example: A fashion brand wants to compare the effectiveness of two different SnapchatAds campaigns that ran simultaneously. The brand uses Cost per Story Open by Campaign to measure which campaign had a higher engagement rate.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Story Open by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Story Open by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Story Open by Campaign on the Performance screen
  6. 6
    Get Cost per Story Open by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Story Open by Campaign
Snapchat Ads integration with Databox Track Cost per Story Open by Campaign from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Cost per Story Open by Campaign measures the average cost a brand incurs for each person who opens and views their Snapchat story ad, providing insights into the ad's effectiveness and value for money.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

Track all of your key business metrics from one screen

GET STARTED
Databox app preview