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Snapchat Ads
15 Second Video Views by Ads
This metric measures the number of times a 15-second video ad has been viewed on Snapchat, indicating potential engagement and brand message exposure within a short time period.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "15 Second Video Views by Ads"?
15 Second Video Views by Ads is a SnapchatAds metric that measures the number of times a 15-second video ad has been viewed for at least 2 seconds on Snapchat. This metric is helpful in understanding the effectiveness of your ads as it indicates the number of times your ad has successfully captured the audience's attention, and how well it resonates with them. Higher the number of 15-second video views, the more successful your ad campaign has been in terms of engagement and possibly conversions.
Example: A fitness brand ran a 15-second video ad promoting their latest workout gear. The 15 Second Video Views by Ads metric allowed them to track how many users watched the video to completion, helping them measure the effectiveness of their ad in driving engagement and awareness among their target demographic.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track 15 Second Video Views by Ads in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track 15 Second Video Views by Ads using Databox, follow these steps:
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1Connect Snapchat Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put 15 Second Video Views by Ads on the Performance screen
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6Get 15 Second Video Views by Ads performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of 15 Second Video Views by Ads
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThis metric measures the number of times a 15-second video ad has been viewed on Snapchat, indicating potential engagement and brand message exposure within a short time period.
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CategoryAdvertising
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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