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Snapchat Ads Swipe Ups by Campaign

Swipe Ups by Ad Sets is a metric in Snapchat Ads that indicates the number of times users have swiped up on an ad within each ad set during a specific timeframe. It helps to measure the effectiveness of ad sets in driving traffic to a landing page or website.

With Databox you can track all your metrics from various data sources in one place.

Swipe Ups by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Swipe Ups by Campaign"?
The Swipe Ups by Ad Sets metric measures the number of times users swipe up on a Snap ad within each ad set. This metric is useful for analyzing the engagement level of different ad sets and optimizing ad targeting to maximize click-through rates. A high number of swipe ups indicates that the ad is resonating with the audience and driving them to take action, while a low number may indicate that the ad needs to be revised or retargeted to a different demographic for better performance.
Example: A gaming company running an ad campaign for a new mobile game can use the Swipe Ups by Ad Sets metric to measure which specific ad sets are generating the most swipe-up interactions and adjust their targeting accordingly to maximize conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Swipe Ups by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Swipe Ups by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Swipe Ups by Campaign on the Performance screen
  6. 6
    Get Swipe Ups by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Swipe Ups by Campaign
Snapchat Ads integration with Databox Track Swipe Ups by Campaign from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Swipe Ups by Ad Sets is a metric in Snapchat Ads that indicates the number of times users have swiped up on an ad within each ad set during a specific timeframe. It helps to measure the effectiveness of ad sets in driving traffic to a landing page or website.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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