Swipe Ups by Ad Sets is a metric in Snapchat Ads that indicates the number of times users have swiped up on an ad within each ad set during a specific timeframe. It helps to measure the effectiveness of ad sets in driving traffic to a landing page or website.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Swipe Ups by Campaign using Databox, follow these steps:
Total impressions is a metric that refers to the total number of times an ad was displayed to Snapchat users, including repeated views by the same user.
Paid impressions by Ad Sets metric measures the number of times an ad from a particular ad set is displayed to the target audience after the advertiser pays for it. It helps to track the effectiveness of each ad set in driving exposure and engagement for the campaign.
Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.
The 15 Second Video Views by Campaign metric in SnapchatAds tracks the number of times a 15-second video was viewed in its entirety or for at least 15 seconds, within a specific advertising campaign.
Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
eCPSU (Effective Cost per Swipe Up) is a SnapchatAds metric that calculates the cost of each swipe up click on an ad to determine the effectiveness and efficiency of the campaign.
Cost per Ad Views by Ad Sets is the average cost incurred for one view of an ad in a particular ad set. It helps to optimize the performance of ad sets by analyzing the cost-effectiveness of each view.
The Purchase ROAS by Campaign metric measures the amount of revenue generated per dollar spent on a specific Snapchat Ads campaign, indicating the campaign's profitability and potential for future investment.