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Snapchat Ads Total Reach by Campaign

Total Reach by Campaign is a metric in SnapchatAds that measures the total number of unique users who have seen your ad campaigns during a specific time period.

With Databox you can track all your metrics from various data sources in one place.

Total Reach by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Total Reach by Campaign"?
Total Reach by Campaign is a SnapchatAds metric that calculates the total number of unique users who were exposed to an advertiser's campaign during its entire duration. Reach allows advertisers to measure the size of their potential audience and evaluate the effectiveness of their ad campaigns. A higher reach indicates a wider exposure to the target audience and more chances for conversion. It's important to note that this metric only counts users who were exposed to the ad, but doesn't account for individual ad views or engagement metrics.
Example: A clothing brand uses Total Reach by Campaign metric to measure the overall exposure of its ad campaigns to a diverse audience range.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Reach by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Reach by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Reach by Campaign on the Performance screen
  6. 6
    Get Total Reach by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Reach by Campaign
Snapchat Ads integration with Databox Track Total Reach by Campaign from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Total Reach by Campaign is a metric in SnapchatAds that measures the total number of unique users who have seen your ad campaigns during a specific time period.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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