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Snapchat Ads eCPSU

eCPSU (Effective Cost Per Swipe Up) is a metric that measures the total cost of a campaign per swipe up on a Snapchat ad. It takes into account all the costs associated with the campaign and divides it by the total number of swipe ups to calculate the eCPSU.

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eCPSU 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "eCPSU"?
eCPSU (Effective Cost per Swipe Up) is a metric that calculates the cost of a campaign based on the number of swipe-ups received by an ad. It factors in the total spend on the campaign and the number of swipe-ups achieved, giving advertisers a clear understanding of how much they're actually paying per swipe-up. This metric helps to measure the effectiveness of an ad and to identify which creatives and targeting strategies perform best. By tracking eCPSU, advertisers can optimize their campaigns to drive more swipe-ups at a lower cost and achieve better ROI.
Example: eCPSU helps track Mobile App Install campaigns by calculating the cost per swipe up on an ad that leads to an app store. E.g. A mobile app game campaign which aims to not only reach a wide audience but also increase the number of app downloads.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track eCPSU in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track eCPSU using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put eCPSU on the Performance screen
  6. 6
    Get eCPSU performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of eCPSU
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track eCPSU from Snapchat Ads in Databox GET STARTED

General

  • Description
    eCPSU (Effective Cost Per Swipe Up) is a metric that measures the total cost of a campaign per swipe up on a Snapchat ad. It takes into account all the costs associated with the campaign and divides it by the total number of swipe ups to calculate the eCPSU.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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