eCPSU (Effective Cost Per Swipe Up) is a metric that measures the total cost of a campaign per swipe up on a Snapchat ad. It takes into account all the costs associated with the campaign and divides it by the total number of swipe ups to calculate the eCPSU.
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The Swipe Up Rate by Ad Sets measures the percentage of users who swipe up on an ad in relation to the total impressions served by that ad set. It's a key metric to measure the effectiveness of a campaign's call-to-action on Snapchat.
The 2 second video Views by Campaign metric on SnapchatAds measures the total number of times a video ad was viewed for at least 2 seconds, providing insight on the effectiveness of a particular campaign.
Leads by Ads is a metric in SnapchatAds that measures the number of people who have shown interest in a particular product or service through the ad campaign and provided their contact information for follow-up communication.
Story Opens measures the number of times users have viewed your Snapchat Story. It's an important metric to track engagement and measure the effectiveness of your ad campaign.
Paid Frequency by Ads is the average number of times that an ad is seen by each unique user within a specified time period, taking into account the ad's reach and impressions. It helps to measure how often an ad is shown to the same audience and can impact ad effectiveness.
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
Paid eCPM by Campaign is a metric used to measure the total earnings of a Snapchat Ads campaign, divided by the total number of impressions. It helps in evaluating the effectiveness of ad campaigns in generating revenue, and helps in determining which campaigns provide the highest monetization potential.
Cost per Ad Clicks (CPC) is a measure of how much an advertiser pays for each click on their ad. It is calculated by dividing the total amount spent on the ad by the number of clicks received. The goal is to minimize CPC while maximizing clicks to maximize ROI.