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Snapchat Ads eCPSU

eCPSU (Effective Cost Per Swipe Up) is a metric that measures the total cost of a campaign per swipe up on a Snapchat ad. It takes into account all the costs associated with the campaign and divides it by the total number of swipe ups to calculate the eCPSU.

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eCPSU 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "eCPSU"?
eCPSU (Effective Cost per Swipe Up) is a metric that calculates the cost of a campaign based on the number of swipe-ups received by an ad. It factors in the total spend on the campaign and the number of swipe-ups achieved, giving advertisers a clear understanding of how much they're actually paying per swipe-up. This metric helps to measure the effectiveness of an ad and to identify which creatives and targeting strategies perform best. By tracking eCPSU, advertisers can optimize their campaigns to drive more swipe-ups at a lower cost and achieve better ROI.
Example: eCPSU helps track Mobile App Install campaigns by calculating the cost per swipe up on an ad that leads to an app store. E.g. A mobile app game campaign which aims to not only reach a wide audience but also increase the number of app downloads.

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How to track eCPSU in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track eCPSU using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put eCPSU on the Performance screen
  6. 6
    Get eCPSU performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of eCPSU
Goals

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Metric Digest

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track eCPSU from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    eCPSU (Effective Cost Per Swipe Up) is a metric that measures the total cost of a campaign per swipe up on a Snapchat ad. It takes into account all the costs associated with the campaign and divides it by the total number of swipe ups to calculate the eCPSU.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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