eCPSU (Effective Cost Per Swipe Up) is a metric that measures the total cost of a campaign per swipe up on a Snapchat ad. It takes into account all the costs associated with the campaign and divides it by the total number of swipe ups to calculate the eCPSU.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track eCPSU using Databox, follow these steps:
Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.
This metric measures the number of times a 2-second video ad was viewed within an ad set, indicating the effectiveness of the ad in capturing and retaining viewer attention.
The Video Plays at 75% by Campaign metric represents the number of times a video ad was played to at least 75% of its total length, divided by the total number of ad impressions, for a specific campaign. It helps measure the effectiveness of a video ad in capturing and retaining the audience's attention.
Video Plays at 50% is a metric that measures the number of times a video ad has been played up to the halfway mark of its total duration. It helps advertisers understand the success and engagement rate of their video ad.
Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.
Paid Frequency by Campaign metric measures the average number of times a user saw an ad within a specific campaign in a paid Snapchat story or Discover. It helps in tracking the frequency of ad exposure to a particular audience and in optimizing the ad delivery for better ad performance.
Cost per lead (CPL) is a metric that measures the cost an advertiser pays for acquiring a new lead, typically calculated by dividing the total cost of a campaign by the number of leads generated.
The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.