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Snapchat Ads Video Plays at 50%

Video Plays at 50% is a metric that measures the number of times a video ad has been played up to the halfway mark of its total duration. It helps advertisers understand the success and engagement rate of their video ad.

With Databox you can track all your metrics from various data sources in one place.

Video Plays at 50% 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Plays at 50%"?
The Video Plays at 50% metric measures the number of times that a video ad was played at least 50% of its total duration. This metric gives insight into how engaging the video ad is and how successful it is at capturing viewers' attention. It can also help advertisers optimize their video content and placement to increase engagement and boost their overall campaign performance. Overall, this metric is useful in measuring the success of video ads on Snapchat and can help advertisers adjust their strategies for maximum impact.
Example: A shoe company wants to measure the effectiveness of their SnapchatAds campaign featuring a new sneaker release. They use the Video Plays at 50% metric to determine how many viewers watched at least half of the ad, indicating a higher level of engagement and potential interest in the product.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Video Plays at 50% in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 50% using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 50% on the Performance screen
  6. 6
    Get Video Plays at 50% performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 50%
Snapchat Ads integration with Databox Track Video Plays at 50% from Snapchat Ads in Databox GET STARTED

General

  • Description
    Video Plays at 50% is a metric that measures the number of times a video ad has been played up to the halfway mark of its total duration. It helps advertisers understand the success and engagement rate of their video ad.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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