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Snapchat Ads Video Plays at 50%

Video Plays at 50% is a metric that measures the number of times a video ad has been played up to the halfway mark of its total duration. It helps advertisers understand the success and engagement rate of their video ad.

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Video Plays at 50% 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Video Plays at 50%"?
The Video Plays at 50% metric measures the number of times that a video ad was played at least 50% of its total duration. This metric gives insight into how engaging the video ad is and how successful it is at capturing viewers' attention. It can also help advertisers optimize their video content and placement to increase engagement and boost their overall campaign performance. Overall, this metric is useful in measuring the success of video ads on Snapchat and can help advertisers adjust their strategies for maximum impact.
Example: A shoe company wants to measure the effectiveness of their SnapchatAds campaign featuring a new sneaker release. They use the Video Plays at 50% metric to determine how many viewers watched at least half of the ad, indicating a higher level of engagement and potential interest in the product.

Visualizations

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    Used to show a simple Metric or to draw attention to one key number.

How to track Video Plays at 50% in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 50% using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 50% on the Performance screen
  6. 6
    Get Video Plays at 50% performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 50%
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Plays at 50% from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Video Plays at 50% is a metric that measures the number of times a video ad has been played up to the halfway mark of its total duration. It helps advertisers understand the success and engagement rate of their video ad.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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