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Snapchat Ads Swipe Ups by Ad Set

Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.

With Databox you can track all your metrics from various data sources in one place.

Swipe Ups by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Swipe Ups by Ad Set"?
Swipe Ups is a Snapchat advertising metric that tracks the number of times users swiped up on an ad to take a specific action, such as visiting a website or downloading an app. It helps advertisers understand the effectiveness of their ad campaign and the level of engagement their ad has generated. High swipe up rates indicate that the ad has resonated with the audience and has motivated them to take further action beyond viewing the ad.
Example: A makeup brand wants to drive traffic to their website to purchase a new product line. They track the Swipe Up metric to measure how many users swipe up on their Snapchat ad and land on the product page.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Swipe Ups by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Swipe Ups by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Swipe Ups by Ad Set on the Performance screen
  6. 6
    Get Swipe Ups by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Swipe Ups by Ad Set
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Snapchat Ads integration with Databox Track Swipe Ups by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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