Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Swipe Ups by Ad Set using Databox, follow these steps:
Amount spent by Ads metric is the total sum of money spent by an advertiser on their Snapchat Ads campaigns. It reflects the actual cost incurred by the advertiser and helps in monitoring the campaign's budget and ROI.
Swipe Up Rate is a metric that measures the percentage of viewers who swipe up on a Snapchat ad and visit the advertiser's website or landing page. It helps advertisers evaluate the effectiveness of their ad and optimize their campaign for better engagement and conversions.
Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
Video Completions is a metric that measures the number of times a Snapchat ad was watched completely through till the end by the viewer. It's a valuable metric that helps advertisers evaluate the performance of their video ads.
Video Completions by Ads is a metric that measures the number of times a user watches a video ad in its entirety. It helps to understand engagement and effectiveness of video ads.
Total CPM by Ad Sets shows the overall cost per 1000 impressions for a specific set of ads across all placements and audiences, helping advertisers measure their ad performance efficiency.
The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.
The Story Open Rate by Campaign metric measures the percentage of users who opened and viewed a particular campaign's Snapchat Story out of all the users who were targeted in the campaign.