Total Frequency by Ads is a SnapchatAds metric that measures the average number of times a specific ad has been seen by a user, taking into account the total number of times the ad has been served to all users. It helps assess the reach and effectiveness of an ad campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Frequency by Ads using Databox, follow these steps:
Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
Video Plays at 25% by Ads metric measures the number of times a Snap Ad video was played for at least 25% of its total duration, indicating engagement with the ad content.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.
eCPSU (Effective Cost per Swipe Up) is a SnapchatAds metric that calculates the cost of each swipe up click on an ad to determine the effectiveness and efficiency of the campaign.
Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.
Story Open Rate measures the percentage of viewers who opened and viewed a Snapchat Story. It indicates the effectiveness of the content in capturing and retaining the audience's attention.
The Purchase ROAS by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads. It helps optimize ad spend for highest return.