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Snapchat Ads Total Frequency by Ads

Total Frequency by Ads is a SnapchatAds metric that measures the average number of times a specific ad has been seen by a user, taking into account the total number of times the ad has been served to all users. It helps assess the reach and effectiveness of an ad campaign.

With Databox you can track all your metrics from various data sources in one place.

Total Frequency by Ads 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Total Frequency by Ads"?
The Total Frequency by Ads metric measures how many times an individual viewer has been served an ad across all campaigns within a specified time period. It provides insights into how frequently an audience has been exposed to an ad and helps advertisers optimize their targeting and messaging strategies to avoid overexposure and fatigue. The metric is calculated by dividing the total number of ad impressions served by the total number of unique viewers.
Example: The Total Frequency by Ads metric can be used to determine how many times a specific ad has been shown to a user over a set period. For example, a fashion brand may use this to ensure they're not showing the same ad too frequently, minimizing ad fatigue for their customers.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Frequency by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Frequency by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Frequency by Ads on the Performance screen
  6. 6
    Get Total Frequency by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Frequency by Ads
Snapchat Ads integration with Databox Track Total Frequency by Ads from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Total Frequency by Ads is a SnapchatAds metric that measures the average number of times a specific ad has been seen by a user, taking into account the total number of times the ad has been served to all users. It helps assess the reach and effectiveness of an ad campaign.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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