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Snapchat Ads Total Reach by Ad Set

Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.

With Databox you can track all your metrics from various data sources in one place.

Total Reach by Ad Set 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Total Reach by Ad Set"?
Total Reach by Ad Sets is a metric that measures the unique number of users who were targeted with ads within a specific ad set. It includes both the number of users who viewed the ad and those who didn't. This metric helps advertisers understand the maximum number of people who could potentially be exposed to their campaign and can be used to evaluate the effectiveness of ad targeting and to optimize future campaigns. A higher Total Reach by Ad Sets indicates a broader reach among the target audience, which can lead to more brand awareness and potentially more conversions.
Example: The Total Reach by Ad Sets metric can be used by a sports equipment company to determine which ad sets reached the most potential customers during a campaign showcasing their new line of football gear.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Reach by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Reach by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Reach by Ad Set on the Performance screen
  6. 6
    Get Total Reach by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Reach by Ad Set
Snapchat Ads integration with Databox Track Total Reach by Ad Set from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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