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Snapchat Ads Total Reach by Ad Set

Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.

With Databox you can track all your metrics from various data sources in one place.

Total Reach by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Reach by Ad Set"?
Total Reach by Ad Sets is a metric that measures the unique number of users who were targeted with ads within a specific ad set. It includes both the number of users who viewed the ad and those who didn't. This metric helps advertisers understand the maximum number of people who could potentially be exposed to their campaign and can be used to evaluate the effectiveness of ad targeting and to optimize future campaigns. A higher Total Reach by Ad Sets indicates a broader reach among the target audience, which can lead to more brand awareness and potentially more conversions.
Example: The Total Reach by Ad Sets metric can be used by a sports equipment company to determine which ad sets reached the most potential customers during a campaign showcasing their new line of football gear.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Reach by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Reach by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Reach by Ad Set on the Performance screen
  6. 6
    Get Total Reach by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Reach by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Total Reach by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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