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Snapchat Ads Swipe Ups by Ads

The Swipe Up Rate by Ad Sets measures the percentage of users who swipe up on an ad in relation to the total impressions served by that ad set. It's a key metric to measure the effectiveness of a campaign's call-to-action on Snapchat.

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Swipe Ups by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Swipe Ups by Ads"?
The Swipe Up Rate by Ad Sets metric in SnapchatAds measures the percentage of users who swipe up on a specific ad within an ad set. It helps advertisers determine which ad sets are the most effective at driving engagement, as well as which ad creative resonates best with their target audience. This metric can help inform optimization strategies and budget allocation for future campaigns.
Example: Ad set A has an Instagram Story ad with a product demo, while ad set B contains a Snapchat ad with a special limited-time discount. The Swipe Up Rate by Ad Sets metric helps measure which ad set has a higher engagement rate, indicating which ad content resonates better with the target audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Swipe Ups by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Swipe Ups by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Swipe Ups by Ads on the Performance screen
  6. 6
    Get Swipe Ups by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Swipe Ups by Ads
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Swipe Ups by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Swipe Up Rate by Ad Sets measures the percentage of users who swipe up on an ad in relation to the total impressions served by that ad set. It's a key metric to measure the effectiveness of a campaign's call-to-action on Snapchat.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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