The Swipe Up Rate by Ad Sets measures the percentage of users who swipe up on an ad in relation to the total impressions served by that ad set. It's a key metric to measure the effectiveness of a campaign's call-to-action on Snapchat.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Swipe Ups by Ads using Databox, follow these steps:
The 2 second video Views by Campaign metric on SnapchatAds measures the total number of times a video ad was viewed for at least 2 seconds, providing insight on the effectiveness of a particular campaign.
The 15 Second Video Views by Campaign metric in SnapchatAds tracks the number of times a 15-second video was viewed in its entirety or for at least 15 seconds, within a specific advertising campaign.
This metric measures the number of times a 15-second video ad has been viewed on Snapchat, indicating potential engagement and brand message exposure within a short time period.
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
Paid eCPM by Ad Sets is a metric that shows the effective cost per thousand impressions of your Snapchat ads, based on the amount you paid for each ad set. It helps you compare the performance of different ad sets and optimize your ad targeting and budgeting for maximum ROI.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.
Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.