The Swipe Up Rate by Ad Sets measures the percentage of users who swipe up on an ad in relation to the total impressions served by that ad set. It's a key metric to measure the effectiveness of a campaign's call-to-action on Snapchat.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Swipe Ups by Ads using Databox, follow these steps:
Total impressions by Ads metric is the total number of times an ad was viewed by users on Snapchat. It includes both unique and repeat views and helps advertisers measure the reach and visibility of their ad campaigns.
Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.
The 2 second video Views by Ads metric measures the number of times a video ad was viewed for at least 2 seconds on Snapchat. It helps advertisers understand the effectiveness of their ad in capturing user attention.
The Video Plays at 50% by Campaign metric measures the number of times a Snapchat ad video was played at least halfway through, divided by the total number of times the video was played, for a specific ad campaign.
The Video Plays at 25% by Ad Sets metric measures the number of times a video ad was played for at least 25% of its total length, broken down by the different ad sets used in a Snapchat Ads campaign.
The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.
Cost per lead by Ads is the average cost a business pays for a potential customer to take a desired action, such as filling out a form or signing up for a newsletter, as a result of a SnapchatAds campaign.
The Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.