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Snapchat Ads Total CPM by Ads

Total CPM by Ads is a metric that measures the total cost per 1,000 impressions for an ad campaign on Snapchat. It takes into account all costs associated with the campaign, including ad spend and platform fees.

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Total CPM by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total CPM by Ads"?
Total CPM (Cost per Thousand Impressions) is a metric used in SnapchatAds to measure the cost of displaying an ad to a thousand people. It considers the total cost of running an ad campaign and divides it by the total number of ad impressions (views) received. In simple terms, it tells advertisers how much they have paid to deliver their ad to every 1000 users on Snapchat. A low Total CPM indicates better campaign performance as advertisers have effectively reached their target audience within their budget.
Example: Total CPM by ads can be used by a retail company to measure the cost per thousand impressions and optimize their advertising strategy to reach a larger audience within their budget.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total CPM by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total CPM by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total CPM by Ads on the Performance screen
  6. 6
    Get Total CPM by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total CPM by Ads
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Total CPM by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Total CPM by Ads is a metric that measures the total cost per 1,000 impressions for an ad campaign on Snapchat. It takes into account all costs associated with the campaign, including ad spend and platform fees.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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