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Snapchat Ads Video Plays at 25% by Ad Set

The Video Plays at 25% by Ad Sets metric measures the number of times a video ad was played for at least 25% of its total length, broken down by the different ad sets used in a Snapchat Ads campaign.

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Video Plays at 25% by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Plays at 25% by Ad Set"?
The Video Plays at 25% by Ad Sets metric refers to the number of times a video ad has been played up to 25% of its length, as a percentage of the total number of times the ad has been delivered to users within a particular ad set. This metric is useful in determining the engagement level of your ad and whether people are watching enough of the video to get your message across. It is also helpful in optimizing your ad campaigns to ensure that the content you are delivering is resonating with your target audience.
Example: For a fashion brand launching a new collection, the Video Plays at 25% by Ad Sets metric indicated that their ad sets targeting millennial women were performing well, leading to increased investment in those sets.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Plays at 25% by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 25% by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 25% by Ad Set on the Performance screen
  6. 6
    Get Video Plays at 25% by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 25% by Ad Set
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Plays at 25% by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Video Plays at 25% by Ad Sets metric measures the number of times a video ad was played for at least 25% of its total length, broken down by the different ad sets used in a Snapchat Ads campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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