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Snapchat Ads Swipe Up Rate

Swipe Up Rate is a metric that measures the percentage of viewers who swipe up on a Snapchat ad and visit the advertiser's website or landing page. It helps advertisers evaluate the effectiveness of their ad and optimize their campaign for better engagement and conversions.

With Databox you can track all your metrics from various data sources in one place.

Swipe Up Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Swipe Up Rate"?
Swipe Up Rate is an essential metric in Snapchat Ads that measures the ratio of users who swipe up on a Snap Ad and reach the landing page, compared to the total number of views of that Ad. It allows advertisers to analyze the effectiveness of their Ad campaigns and optimize for better engagement and conversions. A higher Swipe Up Rate means more users are taking action and converting, while a lower rate could indicate that the Ad content or targeting needs optimization. Understanding this metric can help advertisers improve their overall ROI and user engagement on Snapchat.
Example: A cosmetic brand used the Swipe Up Rate metric to measure the effectiveness of their SnapchatAds campaign in driving traffic to their website and found that the majority of their audience visited their website through the swipe up feature.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Swipe Up Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Swipe Up Rate using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Swipe Up Rate on the Performance screen
  6. 6
    Get Swipe Up Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Swipe Up Rate
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Snapchat Ads integration with Databox Track Swipe Up Rate from Snapchat Ads in Databox GET STARTED

General

  • Description
    Swipe Up Rate is a metric that measures the percentage of viewers who swipe up on a Snapchat ad and visit the advertiser's website or landing page. It helps advertisers evaluate the effectiveness of their ad and optimize their campaign for better engagement and conversions.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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