Snapchat Ads Swipe Up Rate

Percentage of ad impressions swiped up on (Total Avg.).

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Swipe Up Rate 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Swipe Up Rate"?
Swipe Up Rate is an essential metric in Snapchat Ads that measures the ratio of users who swipe up on a Snap Ad and reach the landing page, compared to the total number of views of that Ad. It allows advertisers to analyze the effectiveness of their Ad campaigns and optimize for better engagement and conversions. A higher Swipe Up Rate means more users are taking action and converting, while a lower rate could indicate that the Ad content or targeting needs optimization. Understanding this metric can help advertisers improve their overall ROI and user engagement on Snapchat.
Example: A cosmetic brand used the Swipe Up Rate metric to measure the effectiveness of their SnapchatAds campaign in driving traffic to their website and found that the majority of their audience visited their website through the swipe up feature.


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    Used to show a simple Metric or to draw attention to one key number.

How to track Swipe Up Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Swipe Up Rate using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Swipe Up Rate on the Performance screen
  6. 6
    Get Swipe Up Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Swipe Up Rate
Snapchat Ads integration with Databox Track Swipe Up Rate from Snapchat Ads in Databox GET STARTED


  • Description
    Percentage of ad impressions swiped up on (Total Avg.).
  • Category
  • Default Format
  • Cumulative Support
  • Units
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
  • Changing historical data
  • Forecast Support
  • Benchmark Support
  • Media Support
  • Dimension
  • Metric Type
    general Learn more
  • API Endpoint{adAccountId}/stats

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