Swipe Up Rate is a metric that measures the percentage of viewers who swipe up on a Snapchat ad and visit the advertiser's website or landing page. It helps advertisers evaluate the effectiveness of their ad and optimize their campaign for better engagement and conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Swipe Up Rate using Databox, follow these steps:
The 15 Second Video Views by Ad Sets metric measures the number of times a specific ad set's 15-second video ad has been viewed in its entirety by Snapchatters within the selected timeframe.
The Video Plays at 75% by Ad Sets metric tracks the number of times a video ad has been played at least 75% of its total length, segmented by ad sets. It shows the effectiveness of the ad in captivating the audience's attention and generating high engagement rates.
The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
Total CPM by Ad Sets shows the overall cost per 1000 impressions for a specific set of ads across all placements and audiences, helping advertisers measure their ad performance efficiency.
eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.
Cost per Lead by Campaign is a metric used in SnapchatAds that calculates the cost spent on acquiring a single lead from a specific campaign. It helps in measuring the effectiveness of the campaign and determining the ROI.
The Purchase ROAS by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads. It helps optimize ad spend for highest return.