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Snapchat Ads
2 second video Views by Ads
The 2 second video Views by Ads metric measures the number of times a video ad was viewed for at least 2 seconds on Snapchat. It helps advertisers understand the effectiveness of their ad in capturing user attention.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "2 second video Views by Ads"?
The 2 second video views metric measures the number of times an ad video has been viewed for at least 2 seconds. This metric is important because it indicates the number of users who have actually engaged with the video content long enough to establish brand recognition. This measurement is considered a standard metric for businesses to understand the success of video campaign and gain insights into potential customers. It can additionally help with determining the audience engagement based on their interests, what they like or share, ultimately providing an insight into ROI for the ad campaign.
Example: A restaurant chain can use the 2 second video Views by Ads metric to measure how many people have watched its new menu item promotion video in the first 2 seconds, and adjust its ad targeting and creative strategy to increase engagement.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track 2 second video Views by Ads in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track 2 second video Views by Ads using Databox, follow these steps:
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1Connect Snapchat Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put 2 second video Views by Ads on the Performance screen
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6Get 2 second video Views by Ads performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of 2 second video Views by Ads
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe 2 second video Views by Ads metric measures the number of times a video ad was viewed for at least 2 seconds on Snapchat. It helps advertisers understand the effectiveness of their ad in capturing user attention.
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CategoryAdvertising
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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The Video Plays at 50% by Ads metric indicates the number of times a Snapchat ad's video has played up to the 50% mark of its total length. This provides insight into engagement and viewer retention for the ad.
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Total CPM by Campaign
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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