The 2 second video Views by Ads metric measures the number of times a video ad was viewed for at least 2 seconds on Snapchat. It helps advertisers understand the effectiveness of their ad in capturing user attention.
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Used to show comparisons between values.
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Paid impressions refers to the number of times an ad was displayed to Snapchat users, who were targeted based on demographic, interest, and behavior data. It is a key metric for assessing the reach and effectiveness of a paid advertising campaign on Snapchat.
Swipe Up Rate by Ads is a metric that measures the percentage of Snapchat users who swipe up on your ad. It tells you how effective your ad is in capturing user attention and driving them to take action. A higher Swipe Up Rate indicates a better performing ad.
Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.
The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
The Cost per Ad View metric measures the average cost of each view of a Snapchat ad. It reflects the cost advertisers pay for each time their ad is viewed by a user.
Cost per Story Open by Campaign measures the average cost a brand incurs for each person who opens and views their Snapchat story ad, providing insights into the ad's effectiveness and value for money.