The Cost per Ad View metric measures the average cost of each view of a Snapchat ad. It reflects the cost advertisers pay for each time their ad is viewed by a user.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Ad Views by Ads using Databox, follow these steps:
The 15 Second Video Views by Ad Sets metric measures the number of times a specific ad set's 15-second video ad has been viewed in its entirety by Snapchatters within the selected timeframe.
This metric measures the number of times a 15-second video ad has been viewed on Snapchat, indicating potential engagement and brand message exposure within a short time period.
Video Completions by Ad Sets is a metric that measures the number of times a video ad was watched in its entirety within a specific ad set on Snapchat, indicating how many users engaged with the ad and consumed its entire message.
Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
Total CPM by Ads is a metric that measures the total cost per 1,000 impressions for an ad campaign on Snapchat. It takes into account all costs associated with the campaign, including ad spend and platform fees.
eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.
The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.
Cost per Ad Views by Ad Sets is the average cost incurred for one view of an ad in a particular ad set. It helps to optimize the performance of ad sets by analyzing the cost-effectiveness of each view.