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Snapchat Ads Story Opens by Campaign

The Story Opens by Campaign metric measures the number of times users have opened and viewed a particular advertising campaign's story.

With Databox you can track all your metrics from various data sources in one place.

Story Opens by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Story Opens by Campaign"?
The Story Opens by Campaign metric is a SnapchatAds metric that measures how many unique viewers have opened a specific campaign's story. This metric provides advertisers with insights into the effectiveness of their ad campaign in terms of audience engagement. By analyzing Story Opens by Campaign data, advertisers can determine the most engaging content and campaigns, as well as identify areas where improvements can be made. Ultimately, tracking Story Opens by Campaign allows advertisers to optimize their ad campaigns and drive stronger results.
Example: A makeup brand can use Story Opens by Campaign metric to track the performance of their new product launch campaign on Snapchat, and see how many users viewed their story ads.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Story Opens by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Story Opens by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Story Opens by Campaign on the Performance screen
  6. 6
    Get Story Opens by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Story Opens by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Snapchat Ads integration with Databox Track Story Opens by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Story Opens by Campaign metric measures the number of times users have opened and viewed a particular advertising campaign's story.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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