The Story Opens by Campaign metric measures the number of times users have opened and viewed a particular advertising campaign's story.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Story Opens by Campaign using Databox, follow these steps:
The 15 Second Video Views by Ad Sets metric measures the number of times a specific ad set's 15-second video ad has been viewed in its entirety by Snapchatters within the selected timeframe.
Video Plays at 50% is a metric that measures the number of times a video ad has been played up to the halfway mark of its total duration. It helps advertisers understand the success and engagement rate of their video ad.
Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.
Paid eCPM by Campaign is a metric used to measure the total earnings of a Snapchat Ads campaign, divided by the total number of impressions. It helps in evaluating the effectiveness of ad campaigns in generating revenue, and helps in determining which campaigns provide the highest monetization potential.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
eCPSU (Effective Cost per Swipe Up) is a SnapchatAds metric that calculates the cost of each swipe up click on an ad to determine the effectiveness and efficiency of the campaign.
Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.
Cost per Story Open by Ad Sets is a metric that calculates the cost of each time a user opens and views a story ad within a specific ad set on Snapchat.