eCPSU (Effective Cost per Swipe Up) is a SnapchatAds metric that calculates the cost of each swipe up click on an ad to determine the effectiveness and efficiency of the campaign.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track eCPSU by Ads using Databox, follow these steps:
Swipe Up Rate by Ads is a metric that measures the percentage of Snapchat users who swipe up on your ad. It tells you how effective your ad is in capturing user attention and driving them to take action. A higher Swipe Up Rate indicates a better performing ad.
Swipe Ups by Ad Sets is a metric in Snapchat Ads that indicates the number of times users have swiped up on an ad within each ad set during a specific timeframe. It helps to measure the effectiveness of ad sets in driving traffic to a landing page or website.
Video Completions by Ad Sets is a metric that measures the number of times a video ad was watched in its entirety within a specific ad set on Snapchat, indicating how many users engaged with the ad and consumed its entire message.
Leads by Campaign is a SnapchatAds metric that measures the number of user contact details collected through lead generation forms associated with a specific advertising campaign.
Total CPM by Ads is a metric that measures the total cost per 1,000 impressions for an ad campaign on Snapchat. It takes into account all costs associated with the campaign, including ad spend and platform fees.
eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.
The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.
Purchase ROAS is a metric that measures the revenue generated from ad spend. It indicates the amount of revenue a business earns for every dollar spent on advertising. The higher the Purchase ROAS, the more effective the ad campaign is in driving sales.