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Snapchat Ads eCPSU by Ads

eCPSU (Effective Cost per Swipe Up) is a SnapchatAds metric that calculates the cost of each swipe up click on an ad to determine the effectiveness and efficiency of the campaign.

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eCPSU by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "eCPSU by Ads"?
eCPSU (effective cost per swipe up) is a SnapchatAds metric that indicates the average cost of each swipe up action taken by users on your ad. It provides insight into the effectiveness of your ad in generating user engagement and can help advertisers optimize their campaigns for better ROI. The formula for calculating eCPSU is total spend divided by the total number of swipe ups. Advertisers can use this metric to optimize their ads to ensure that they are not spending too much on each swipe up, which can help them achieve higher ROI and better results.
Example: A company running a SnapchatAds campaign for their new line of skincare products can use eCPSU by Ads to optimize their targeting and messaging to increase the number of purchases made on their site.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track eCPSU by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track eCPSU by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put eCPSU by Ads on the Performance screen
  6. 6
    Get eCPSU by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of eCPSU by Ads
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track eCPSU by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    eCPSU (Effective Cost per Swipe Up) is a SnapchatAds metric that calculates the cost of each swipe up click on an ad to determine the effectiveness and efficiency of the campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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