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Snapchat Ads Story Open Rate by Ad Set

Story Open Rate by Ad Sets measures the percentage of times users opened a story from a specific ad set. It helps advertisers understand how effective their ad sets are at capturing audience attention and driving user engagement.

With Databox you can track all your metrics from various data sources in one place.

Story Open Rate by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Story Open Rate by Ad Set"?
Story Open Rate by Ad Sets is a metric that measures the percentage of users who viewed your ad in their Snapchat stories. This metric is useful in understanding how effective your ad sets are in capturing the attention of your target audience and driving engagement. By monitoring the Story Open Rate by Ad Sets metric, you can identify which ad sets are performing well and which ones need improvement. This can help you optimize your ad campaigns and allocate your budget more effectively to generate better results.
Example: The Story Open Rate by Ad Sets metric helped track how many users opened a story ad promoting a new clothing line in different locations, allowing us to increase campaign success in areas with lower open rates.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Story Open Rate by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Story Open Rate by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Story Open Rate by Ad Set on the Performance screen
  6. 6
    Get Story Open Rate by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Story Open Rate by Ad Set
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Story Open Rate by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Story Open Rate by Ad Sets measures the percentage of times users opened a story from a specific ad set. It helps advertisers understand how effective their ad sets are at capturing audience attention and driving user engagement.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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