Story Open Rate by Ad Sets measures the percentage of times users opened a story from a specific ad set. It helps advertisers understand how effective their ad sets are at capturing audience attention and driving user engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Story Open Rate by Ad Set using Databox, follow these steps:
Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.
Total Reach by Ads metric measures the total number of unique users who saw an ad over a specific period of time, regardless of whether they engaged with the ad or not.
The Story Opens by Campaign metric measures the number of times users have opened and viewed a particular advertising campaign's story.
Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.
Paid eCPM (effective cost per mille) by Ads is a metric that measures the revenue generated by a specific ad placement per thousand impressions, taking into account the total ad spend. It helps advertisers understand the profitability of their campaigns and optimize their ad placements for better performance.
The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.
eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.
Cost per Ad Clicks by Ad Sets is a metric that calculates the average cost a business pays for each click on their Snapchat ad, grouped by the different ad sets they have created.