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Snapchat Ads Story Open Rate by Ad Set

Story Open Rate by Ad Sets measures the percentage of times users opened a story from a specific ad set. It helps advertisers understand how effective their ad sets are at capturing audience attention and driving user engagement.

With Databox you can track all your metrics from various data sources in one place.

Story Open Rate by Ad Set 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Story Open Rate by Ad Set"?
Story Open Rate by Ad Sets is a metric that measures the percentage of users who viewed your ad in their Snapchat stories. This metric is useful in understanding how effective your ad sets are in capturing the attention of your target audience and driving engagement. By monitoring the Story Open Rate by Ad Sets metric, you can identify which ad sets are performing well and which ones need improvement. This can help you optimize your ad campaigns and allocate your budget more effectively to generate better results.
Example: The Story Open Rate by Ad Sets metric helped track how many users opened a story ad promoting a new clothing line in different locations, allowing us to increase campaign success in areas with lower open rates.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Story Open Rate by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Story Open Rate by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Story Open Rate by Ad Set on the Performance screen
  6. 6
    Get Story Open Rate by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Story Open Rate by Ad Set
Snapchat Ads integration with Databox Track Story Open Rate by Ad Set from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Story Open Rate by Ad Sets measures the percentage of times users opened a story from a specific ad set. It helps advertisers understand how effective their ad sets are at capturing audience attention and driving user engagement.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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