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Snapchat Ads Video Plays at 50% by Ads

The Video Plays at 50% by Ads metric indicates the number of times a Snapchat ad's video has played up to the 50% mark of its total length. This provides insight into engagement and viewer retention for the ad.

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Video Plays at 50% by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Plays at 50% by Ads"?
The Video Plays at 50% by Ads metric is a measurement in SnapchatAds that calculates the number of times a video ad was played at least 50% of its total length. This metric helps advertisers understand how engaging their video ads are, as well as how successful they are at keeping users' attention. If the percentage of Video Plays at 50% by Ads is low, it could indicate that the ad is not captivating enough to hold viewers' attention. Advertisers can use this metric to optimize their video ads and create content that resonates better with their target audience.
Example: A cosmetics brand can use the Video Plays at 50% by Ads metric to measure the effectiveness of their Snapchat ad campaign promoting a new lipstick line. They can gauge how many users watched the video halfway through, indicating their interest, and adjust their ad strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Plays at 50% by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 50% by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 50% by Ads on the Performance screen
  6. 6
    Get Video Plays at 50% by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 50% by Ads
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Plays at 50% by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Video Plays at 50% by Ads metric indicates the number of times a Snapchat ad's video has played up to the 50% mark of its total length. This provides insight into engagement and viewer retention for the ad.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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