The Video Plays at 50% by Ads metric indicates the number of times a Snapchat ad's video has played up to the 50% mark of its total length. This provides insight into engagement and viewer retention for the ad.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Plays at 50% by Ads using Databox, follow these steps:
Total impressions by Ads metric is the total number of times an ad was viewed by users on Snapchat. It includes both unique and repeat views and helps advertisers measure the reach and visibility of their ad campaigns.
Swipe Up Rate is a metric that measures the percentage of viewers who swipe up on a Snapchat ad and visit the advertiser's website or landing page. It helps advertisers evaluate the effectiveness of their ad and optimize their campaign for better engagement and conversions.
The 15 Second Video Views by Ad Sets metric measures the number of times a specific ad set's 15-second video ad has been viewed in its entirety by Snapchatters within the selected timeframe.
Total CPM by Ad Sets shows the overall cost per 1000 impressions for a specific set of ads across all placements and audiences, helping advertisers measure their ad performance efficiency.
Paid eCPM by Campaign is a metric used to measure the total earnings of a Snapchat Ads campaign, divided by the total number of impressions. It helps in evaluating the effectiveness of ad campaigns in generating revenue, and helps in determining which campaigns provide the highest monetization potential.
The Cost per Lead by Ad Sets metric reflects the average cost to receive a new lead from a specific targeting group within your ad campaign on Snapchat. It helps evaluate the efficiency of your ad sets in generating leads.
The Cost per Ad View metric measures the average cost of each view of a Snapchat ad. It reflects the cost advertisers pay for each time their ad is viewed by a user.
Cost per Story Open by Campaign measures the average cost a brand incurs for each person who opens and views their Snapchat story ad, providing insights into the ad's effectiveness and value for money.