eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track eCPSU by Ad Set using Databox, follow these steps:
The Amount Spent by Campaign metric represents the total cost incurred for a specific campaign on SnapchatAds. It reflects how much money has been spent on ad placements, targeting, and other campaign-related expenses. This metric helps advertisers track the return on investment (ROI) for their campaigns by comparing the cost incurred to the revenue generated.
Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.
The Paid Impressions by Campaign metric measures the total number of times your paid ads were shown to your target audience for a particular campaign on Snapchat.
eCPSU (Effective Cost per Swipe Up) is a SnapchatAds metric that calculates the cost of each swipe up click on an ad to determine the effectiveness and efficiency of the campaign.
The Cost per Lead by Ad Sets metric reflects the average cost to receive a new lead from a specific targeting group within your ad campaign on Snapchat. It helps evaluate the efficiency of your ad sets in generating leads.
Story Open Rate measures the percentage of viewers who opened and viewed a Snapchat Story. It indicates the effectiveness of the content in capturing and retaining the audience's attention.
Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.
The Purchase ROAS by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads. It helps optimize ad spend for highest return.