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Snapchat Ads Paid impressions

Paid impressions refers to the number of times an ad was displayed to Snapchat users, who were targeted based on demographic, interest, and behavior data. It is a key metric for assessing the reach and effectiveness of a paid advertising campaign on Snapchat.

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Paid impressions 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Paid impressions"?
Paid impressions refer to the total number of times your ad was viewed by Snapchat users that your campaign targeted. This includes all the times your ad was displayed on Snapchat, whether it was in a user's story, in Discover, or in the Snapchat Ads platform. It's an important metric to track as it helps gauge the visibility of your ad and the reach of your campaign. Paid impressions can also be used to calculate the ad's reach and frequency, using which advertisers can optimize their ad campaigns for better performance and higher engagement.
Example: A beauty brand used Paid Impressions to measure the number of times their Snapchat ad was viewed by users during a specific campaign, allowing them to evaluate the ad's reach and overall effectiveness.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Paid impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid impressions using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid impressions on the Performance screen
  6. 6
    Get Paid impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid impressions
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Paid impressions from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Paid impressions refers to the number of times an ad was displayed to Snapchat users, who were targeted based on demographic, interest, and behavior data. It is a key metric for assessing the reach and effectiveness of a paid advertising campaign on Snapchat.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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