Paid impressions refers to the number of times an ad was displayed to Snapchat users, who were targeted based on demographic, interest, and behavior data. It is a key metric for assessing the reach and effectiveness of a paid advertising campaign on Snapchat.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid impressions using Databox, follow these steps:
Swipe Up Rate is a metric that measures the percentage of viewers who swipe up on a Snapchat ad and visit the advertiser's website or landing page. It helps advertisers evaluate the effectiveness of their ad and optimize their campaign for better engagement and conversions.
Percentage of ad impressions swiped up on (Total Avg.) split up by Ads.
The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
The Video Plays at 25% metric measures the number of times a Snap Ads video has been played at least 25% of the way through, indicating engagement with the content.
The Video Plays at 25% by Ad Sets metric measures the number of times a video ad was played for at least 25% of its total length, broken down by the different ad sets used in a Snapchat Ads campaign.
Paid eCPM by Campaign is a metric used to measure the total earnings of a Snapchat Ads campaign, divided by the total number of impressions. It helps in evaluating the effectiveness of ad campaigns in generating revenue, and helps in determining which campaigns provide the highest monetization potential.
The Cost per Ad Views by Campaign metric measures the total cost of an ad campaign divided by the total number of ad views generated by the campaign, providing insights on the efficiency of the campaign's ad spend towards driving views.
Cost per Ad Views by Ad Sets is the average cost incurred for one view of an ad in a particular ad set. It helps to optimize the performance of ad sets by analyzing the cost-effectiveness of each view.