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Snapchat Ads Paid impressions

Paid impressions refers to the number of times an ad was displayed to Snapchat users, who were targeted based on demographic, interest, and behavior data. It is a key metric for assessing the reach and effectiveness of a paid advertising campaign on Snapchat.

With Databox you can track all your metrics from various data sources in one place.

Paid impressions 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid impressions"?
Paid impressions refer to the total number of times your ad was viewed by Snapchat users that your campaign targeted. This includes all the times your ad was displayed on Snapchat, whether it was in a user's story, in Discover, or in the Snapchat Ads platform. It's an important metric to track as it helps gauge the visibility of your ad and the reach of your campaign. Paid impressions can also be used to calculate the ad's reach and frequency, using which advertisers can optimize their ad campaigns for better performance and higher engagement.
Example: A beauty brand used Paid Impressions to measure the number of times their Snapchat ad was viewed by users during a specific campaign, allowing them to evaluate the ad's reach and overall effectiveness.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Paid impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid impressions using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid impressions on the Performance screen
  6. 6
    Get Paid impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid impressions
Snapchat Ads integration with Databox Track Paid impressions from Snapchat Ads in Databox GET STARTED

General

  • Description
    Paid impressions refers to the number of times an ad was displayed to Snapchat users, who were targeted based on demographic, interest, and behavior data. It is a key metric for assessing the reach and effectiveness of a paid advertising campaign on Snapchat.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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