Total impressions is a metric that refers to the total number of times an ad was displayed to Snapchat users, including repeated views by the same user.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Impressions using Databox, follow these steps:
Paid Reach by Ads is a SnapchatAds metric that measures the number of unique users who saw your ad after paying to promote it. It is a key indicator of how effectively your ad is reaching and engaging your target audience.
Video Completions by Ads is a metric that measures the number of times a user watches a video ad in its entirety. It helps to understand engagement and effectiveness of video ads.
Video Plays at 25% by Ads metric measures the number of times a Snap Ad video was played for at least 25% of its total duration, indicating engagement with the ad content.
Paid eCPM by Ad Sets is a metric that shows the effective cost per thousand impressions of your Snapchat ads, based on the amount you paid for each ad set. It helps you compare the performance of different ad sets and optimize your ad targeting and budgeting for maximum ROI.
Average screen time by ad sets is a metric that shows the amount of time an average Snapchat user spent watching ads within a specific ad set. This metric helps advertisers understand how engaging their ads are and how much time audiences are willing to spend watching them.
Cost per Lead by Campaign is a metric used in SnapchatAds that calculates the cost spent on acquiring a single lead from a specific campaign. It helps in measuring the effectiveness of the campaign and determining the ROI.
Cost per Ad Views by Ad Sets is the average cost incurred for one view of an ad in a particular ad set. It helps to optimize the performance of ad sets by analyzing the cost-effectiveness of each view.
Story Open Rate by Ad Sets measures the percentage of times users opened a story from a specific ad set. It helps advertisers understand how effective their ad sets are at capturing audience attention and driving user engagement.