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Snapchat Ads Total Impressions

Total impressions is a metric that refers to the total number of times an ad was displayed to Snapchat users, including repeated views by the same user.

With Databox you can track all your metrics from various data sources in one place.

Total Impressions 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Total Impressions"?
Total impressions refer to the total number of times an ad has been viewed by Snapchatters. It includes both unique views and repeated views of ads and is an important metric to measure the effectiveness of a SnapchatAds campaign. A high number of impressions shows that the ad is reaching a wide audience, but it is important to consider other metrics such as click-through rates and engagement rates to evaluate the overall performance of the ad.
Example: A cosmetics company can use Total impressions metric to track how many times their ad was viewed by Snapchat users within a certain time frame.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Total Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Impressions using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Impressions on the Performance screen
  6. 6
    Get Total Impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Impressions
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Total Impressions from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Total impressions is a metric that refers to the total number of times an ad was displayed to Snapchat users, including repeated views by the same user.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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