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Snapchat Ads Total Impressions

Total impressions is a metric that refers to the total number of times an ad was displayed to Snapchat users, including repeated views by the same user.

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Total Impressions 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Impressions"?
Total impressions refer to the total number of times an ad has been viewed by Snapchatters. It includes both unique views and repeated views of ads and is an important metric to measure the effectiveness of a SnapchatAds campaign. A high number of impressions shows that the ad is reaching a wide audience, but it is important to consider other metrics such as click-through rates and engagement rates to evaluate the overall performance of the ad.
Example: A cosmetics company can use Total impressions metric to track how many times their ad was viewed by Snapchat users within a certain time frame.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Total Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Impressions using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Impressions on the Performance screen
  6. 6
    Get Total Impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Impressions
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Total Impressions from Snapchat Ads in Databox GET STARTED

General

  • Description
    Total impressions is a metric that refers to the total number of times an ad was displayed to Snapchat users, including repeated views by the same user.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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