Total impressions is a metric that refers to the total number of times an ad was displayed to Snapchat users, including repeated views by the same user.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Impressions using Databox, follow these steps:
Paid impressions by Ads is a metric that reflects the total number of times your Snapchat Ads were displayed to viewers and charged for during a specific period of time.
Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
Paid Reach by Campaign measures the total number of unique users who viewed your ad at least once and were reached through paid advertising campaigns on Snapchat.
Video Plays at 75% is a SnapchatAds metric that measures the number of times your video ad was played at least 75% of the way through by users. This metric helps you assess the engagement and impact of your video ads and optimize your ad strategy accordingly.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
The Cost per Ad Views by Campaign metric measures the total cost of an ad campaign divided by the total number of ad views generated by the campaign, providing insights on the efficiency of the campaign's ad spend towards driving views.
Cost per Story Open is the cost incurred each time a user opens and views a Snapchat story ad. It is a measure of the efficiency of Snapchat ads in driving user engagement.
Story Open Rate by Ad Sets measures the percentage of times users opened a story from a specific ad set. It helps advertisers understand how effective their ad sets are at capturing audience attention and driving user engagement.