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Snapchat Ads Average Screen Time by Ads

Average Screen Time by Ads is a metric that measures the amount of time users spend on a screen before and after an ad is displayed on Snapchat. It helps advertisers evaluate the effectiveness of their ads in capturing and retaining the user's attention.

With Databox you can track all your metrics from various data sources in one place.

Average Screen Time by Ads 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Screen Time by Ads"?
The Average Screen Time by Ads metric measures the average length of time that users spend viewing an ad on Snapchat. It's an important metric for advertisers because it tells them how engaged users are with their ads. The longer the screen time, the more likely it is that users are paying attention to the ad. This can result in better click-through rates, increased conversions, and improved ROI. Advertisers can use this metric to optimize their ad content and placement to ensure their ads are being viewed for an optimal amount of time.
Example: The Average Screen Time by Ads metric helps in measuring the engagement level of the audience with ads. For example, if the average screen time for an ad is 10 seconds, it indicates that the ad is being well-received by the viewers.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Screen Time by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Screen Time by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Screen Time by Ads on the Performance screen
  6. 6
    Get Average Screen Time by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Screen Time by Ads
Snapchat Ads integration with Databox Track Average Screen Time by Ads from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Average Screen Time by Ads is a metric that measures the amount of time users spend on a screen before and after an ad is displayed on Snapchat. It helps advertisers evaluate the effectiveness of their ads in capturing and retaining the user's attention.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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