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Snapchat Ads Video Plays at 75% by Campaign

The Video Plays at 75% by Campaign metric represents the number of times a video ad was played to at least 75% of its total length, divided by the total number of ad impressions, for a specific campaign. It helps measure the effectiveness of a video ad in capturing and retaining the audience's attention.

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Video Plays at 75% by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Plays at 75% by Campaign"?
Video Plays at 75% by Campaign is a metric used to measure the effectiveness of a Snapchat ad campaign. It represents the number of times a video ad was played by a viewer and reached the 75% completion mark. This metric shows that the viewer was engaged with the ad content and potentially more likely to take action or convert. Marketers can use this metric to gauge the success of their ad campaign and adjust their targeting, content, and placement as necessary to optimize results.
Example: If a company runs a SnapchatAds campaign promoting a new product with a video ad, the Video Plays at 75% by Campaign metric can help measure how many users watched at least 75% of the video and give insights about the campaigns effectiveness.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Plays at 75% by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 75% by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 75% by Campaign on the Performance screen
  6. 6
    Get Video Plays at 75% by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 75% by Campaign
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Plays at 75% by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Video Plays at 75% by Campaign metric represents the number of times a video ad was played to at least 75% of its total length, divided by the total number of ad impressions, for a specific campaign. It helps measure the effectiveness of a video ad in capturing and retaining the audience's attention.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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