Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Story Opens by Ad Set using Databox, follow these steps:
Total impressions is a metric that refers to the total number of times an ad was displayed to Snapchat users, including repeated views by the same user.
Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
Video Plays at 50% is a metric that measures the number of times a video ad has been played up to the halfway mark of its total duration. It helps advertisers understand the success and engagement rate of their video ad.
The Video Plays at 25% by Ad Sets metric measures the number of times a video ad was played for at least 25% of its total length, broken down by the different ad sets used in a Snapchat Ads campaign.
Cost per Ad Clicks (CPC) is a measure of how much an advertiser pays for each click on their ad. It is calculated by dividing the total amount spent on the ad by the number of clicks received. The goal is to minimize CPC while maximizing clicks to maximize ROI.
The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.
Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.
Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.