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Snapchat Ads Story Opens by Ad Set

Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.

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Story Opens by Ad Set 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Story Opens by Ad Set"?
The Story Opens by Ad Sets metric measures the number of times a specific ad set's story was viewed on Snapchat. This metric helps advertisers understand which ad sets are resonating with the target audience and driving engagement. It can be used to optimize future ad strategies, such as increasing ad spend on top-performing ad sets or adjusting targeting to better reach the intended audience. Overall, this metric provides valuable insights into the effectiveness of Snapchat ad campaigns.
Example: A fashion brand ran two ad sets targeting different age groups for their new collection. They used the Story Opens by Ad Sets metric to determine which age group had a higher engagement rate with their Snapchat ads.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Story Opens by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Story Opens by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Story Opens by Ad Set on the Performance screen
  6. 6
    Get Story Opens by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Story Opens by Ad Set
Snapchat Ads integration with Databox Track Story Opens by Ad Set from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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