Video Completions by Campaign measures the number of times a Snapchat ad video is played to completion within the given campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Completions by Campaign using Databox, follow these steps:
The 15 Second Video Views by Ad Sets metric measures the number of times a specific ad set's 15-second video ad has been viewed in its entirety by Snapchatters within the selected timeframe.
Video Plays at 25% by Campaign metric measures the number of times a video ad has been played at least 25% of its total length, across all campaigns on Snapchat, providing an insight into the engagement and effectiveness of the video ad content.
Story Opens measures the number of times users have viewed your Snapchat Story. It's an important metric to track engagement and measure the effectiveness of your ad campaign.
Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.
Total CPM by Ads is a metric that measures the total cost per 1,000 impressions for an ad campaign on Snapchat. It takes into account all costs associated with the campaign, including ad spend and platform fees.
Paid eCPM (effective cost per thousand impressions) is a metric used in digital advertising that measures the revenue generated from a thousand ad impressions, taking into account the ad bidding and pricing model. It helps evaluate the efficiency of ad campaigns in terms of generating revenue.
Average Screen Time by Ads is a metric that measures the amount of time users spend on a screen before and after an ad is displayed on Snapchat. It helps advertisers evaluate the effectiveness of their ads in capturing and retaining the user's attention.
Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.