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Snapchat Ads Video Completions by Campaign

Video Completions by Campaign measures the number of times a Snapchat ad video is played to completion within the given campaign.

With Databox you can track all your metrics from various data sources in one place.

Video Completions by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Video Completions by Campaign"?
Video Completions by Campaign is a metric that measures the number of times a full video ad was viewed to the end. This metric is important as it indicates the level of engagement of the target audience with the video ad. It also helps assess the effectiveness of the ad in delivering its message to the audience. A high completion rate indicates that the ad was well received and engaged the audience enough to watch the entire video. As a SnapchatAds expert, it is important to monitor this metric to optimize campaigns for better engagement and drive results for the advertiser.
Example: A fitness brand used Video Completions by Campaign metric to measure the success of their Snapchat ad campaign featuring a 30-second workout clip. They saw a 75% completion rate, indicating high engagement and interest from the audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Completions by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Completions by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Completions by Campaign on the Performance screen
  6. 6
    Get Video Completions by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Completions by Campaign
Snapchat Ads integration with Databox Track Video Completions by Campaign from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Video Completions by Campaign measures the number of times a Snapchat ad video is played to completion within the given campaign.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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