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Snapchat Ads Story Open Rate by Ads

The Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.

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Story Open Rate by Ads 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Story Open Rate by Ads"?
The Story Open Rate by Ads is a metric used in Snapchat ads campaigns that measures the percentage of users who opened the first Snap of an ad story. This metric is important as it provides insights into the effectiveness of the ad in capturing users' attention and driving engagement. A high Story Open Rate indicates that users are interested in the ad and are willing to view the entire story, which in turn increases the chances of user conversion. Advertisers can use this metric to optimize their ad campaigns by analyzing the performance of different ad stories and making changes accordingly to improve the Story Open Rate.
Example: A food delivery company used the Story Open Rate by Ads metric to track the effectiveness of their Snapchat ad campaign promoting a limited-time free delivery offer. They saw a 20% increase in Story Open Rate by Ads compared to their previous campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Story Open Rate by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Story Open Rate by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Story Open Rate by Ads on the Performance screen
  6. 6
    Get Story Open Rate by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Story Open Rate by Ads
Snapchat Ads integration with Databox Track Story Open Rate by Ads from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    The Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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