Track all of your key business metrics from one screen
GET STARTED
Snapchat Ads
Story Open Rate by Ads
The Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Story Open Rate by Ads"?
The Story Open Rate by Ads is a metric used in Snapchat ads campaigns that measures the percentage of users who opened the first Snap of an ad story. This metric is important as it provides insights into the effectiveness of the ad in capturing users' attention and driving engagement. A high Story Open Rate indicates that users are interested in the ad and are willing to view the entire story, which in turn increases the chances of user conversion. Advertisers can use this metric to optimize their ad campaigns by analyzing the performance of different ad stories and making changes accordingly to improve the Story Open Rate.
Example: A food delivery company used the Story Open Rate by Ads metric to track the effectiveness of their Snapchat ad campaign promoting a limited-time free delivery offer. They saw a 20% increase in Story Open Rate by Ads compared to their previous campaign.
Visualizations
-
Bar and Line Chart
Used to show comparisons between values.
How to track Story Open Rate by Ads in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Story Open Rate by Ads using Databox, follow these steps:
-
1Connect Snapchat Ads that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put Story Open Rate by Ads on the Performance screen
-
6Get Story Open Rate by Ads performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of Story Open Rate by Ads
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
-
DescriptionThe Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.
-
CategoryAdvertising
Specification
-
Metric Typegeneral
-
DimensionalYes
-
Maximum Value1
-
Decimal DigitsYes
-
Currency UnitsNo
-
GranularitiesDaily, weekly, monthly, quarterly and yearly.
-
Custom Relative PeriodsYes
-
Data AvailabilityAt sync, it ranges from 36 months ago midnight to now.
-
Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
-
Future Data AvailableNo
Visualization
-
Default FormatPercentage
-
Cumulative GraphNo
-
Favorable Trendincreasing
-
Media CreativesNo
-
ForecastsYes
-
BenchmarksNo
Related Metrics
-
Snapchat Ads
Amount Spent by Ads
Amount spent by Ads metric is the total sum of money spent by an advertiser on their Snapchat Ads campaigns. It reflects the actual cost incurred by the advertiser and helps in monitoring the campaign's budget and ROI.
-
Snapchat Ads
Video Completions
Video Completions is a metric that measures the number of times a Snapchat ad was watched completely through till the end by the viewer. It's a valuable metric that helps advertisers evaluate the performance of their video ads.
-
Snapchat Ads
Video Plays at 50% by Ads
The Video Plays at 50% by Ads metric indicates the number of times a Snapchat ad's video has played up to the 50% mark of its total length. This provides insight into engagement and viewer retention for the ad.
-
Snapchat Ads
Total Frequency by Campaign
Total Frequency by Campaign is a metric that measures the average number of times a user sees an ad within a specific campaign. It helps to identify if the ad frequency is too high or too low, which could impact campaign performance and cost.
-
Snapchat Ads
Average Screen Time by Ad Set
Average screen time by ad sets is a metric that shows the amount of time an average Snapchat user spent watching ads within a specific ad set. This metric helps advertisers understand how engaging their ads are and how much time audiences are willing to spend watching them.
-
Snapchat Ads
Cost per Ad Clicks by Ads
Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.
-
Snapchat Ads
Cost per Story Open by Ads
Cost per Story Open by Ads (CPSO) is a metric that measures the cost incurred by an advertiser for each time their ad-supported Story is opened by a Snapchat user. It helps in analyzing the effectiveness of the ad campaign and optimizing it accordingly.
-
Snapchat Ads
Purchase ROAS (Return on Ad Spend)
Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.