Paid eCPM (effective cost per mille) by Ads is a metric that measures the revenue generated by a specific ad placement per thousand impressions, taking into account the total ad spend. It helps advertisers understand the profitability of their campaigns and optimize their ad placements for better performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid eCPM by Ads using Databox, follow these steps:
Swipe Ups by Ad Sets is a metric in Snapchat Ads that indicates the number of times users have swiped up on an ad within each ad set during a specific timeframe. It helps to measure the effectiveness of ad sets in driving traffic to a landing page or website.
Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.
Total Reach by Campaign is a metric in SnapchatAds that measures the total number of unique users who have seen your ad campaigns during a specific time period.
The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
Leads by Campaign is a SnapchatAds metric that measures the number of user contact details collected through lead generation forms associated with a specific advertising campaign.
Story Opens measures the number of times users have viewed your Snapchat Story. It's an important metric to track engagement and measure the effectiveness of your ad campaign.
The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.
Cost per Story Open is the cost incurred each time a user opens and views a Snapchat story ad. It is a measure of the efficiency of Snapchat ads in driving user engagement.