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Snapchat Ads eCPSU by Campaign

eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.

With Databox you can track all your metrics from various data sources in one place.

eCPSU by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "eCPSU by Campaign"?
eCPSU (Effective Cost per Swipe Up) by Campaign is a metric used in Snapchat Ads to measure the average cost per user swipe up for a specific campaign. It takes into account the total amount spent on the campaign and the number of swipes up generated, providing advertisers with an understanding of the effectiveness and cost efficiency of their ad. This metric helps advertisers optimize their campaigns by identifying which ones are delivering the best results and where adjustments need to be made.
Example: A cosmetics brand used the eCPSU by Campaign metric to evaluate the performance of their Valentine's Day filter campaign and optimized for the best performing placement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track eCPSU by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track eCPSU by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put eCPSU by Campaign on the Performance screen
  6. 6
    Get eCPSU by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of eCPSU by Campaign
Snapchat Ads integration with Databox Track eCPSU by Campaign from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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