Paid impressions by Ad Sets metric measures the number of times an ad from a particular ad set is displayed to the target audience after the advertiser pays for it. It helps to track the effectiveness of each ad set in driving exposure and engagement for the campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid impressions by Ad Set using Databox, follow these steps:
Total impressions by Ads metric is the total number of times an ad was viewed by users on Snapchat. It includes both unique and repeat views and helps advertisers measure the reach and visibility of their ad campaigns.
Percentage of ad impressions swiped up on (Total Avg.) split up by Ads sets.
Total Reach by Campaign is a metric in SnapchatAds that measures the total number of unique users who have seen your ad campaigns during a specific time period.
The Video Plays at 75% by Campaign metric represents the number of times a video ad was played to at least 75% of its total length, divided by the total number of ad impressions, for a specific campaign. It helps measure the effectiveness of a video ad in capturing and retaining the audience's attention.
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
Total CPM by Ad Sets shows the overall cost per 1000 impressions for a specific set of ads across all placements and audiences, helping advertisers measure their ad performance efficiency.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
Cost per Story Open by Ad Sets is a metric that calculates the cost of each time a user opens and views a story ad within a specific ad set on Snapchat.