Paid impressions by Ad Sets metric measures the number of times an ad from a particular ad set is displayed to the target audience after the advertiser pays for it. It helps to track the effectiveness of each ad set in driving exposure and engagement for the campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid impressions by Ad Set using Databox, follow these steps:
Amount spent by Ads metric is the total sum of money spent by an advertiser on their Snapchat Ads campaigns. It reflects the actual cost incurred by the advertiser and helps in monitoring the campaign's budget and ROI.
The Paid Impressions by Campaign metric measures the total number of times your paid ads were shown to your target audience for a particular campaign on Snapchat.
Swipe Ups by Ad Sets is a metric in Snapchat Ads that indicates the number of times users have swiped up on an ad within each ad set during a specific timeframe. It helps to measure the effectiveness of ad sets in driving traffic to a landing page or website.
Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
The 15 Second Video Views by Ad Sets metric measures the number of times a specific ad set's 15-second video ad has been viewed in its entirety by Snapchatters within the selected timeframe.
The Video Plays at 50% by Ads metric indicates the number of times a Snapchat ad's video has played up to the 50% mark of its total length. This provides insight into engagement and viewer retention for the ad.
Cost per Ad Views by Ad Sets is the average cost incurred for one view of an ad in a particular ad set. It helps to optimize the performance of ad sets by analyzing the cost-effectiveness of each view.
Cost per Story Open by Ads (CPSO) is a metric that measures the cost incurred by an advertiser for each time their ad-supported Story is opened by a Snapchat user. It helps in analyzing the effectiveness of the ad campaign and optimizing it accordingly.